---
title: "Ben & Jerry's vs Pinkberry: Which is searched more in the United States?"
description: "Is Ben & Jerry's or Pinkberry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-pinkberry"
publisher: "Brandwave"
---

# Ben & Jerry's vs Pinkberry: Which is searched more in the United States?

Is Ben & Jerry's or Pinkberry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Pinkberry
- **Competitive set**: Frozen yoghurt brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Ben & Jerry's Share of Search**: 0.1%
- **Pinkberry Share of Search**: 28.4%

## Is Ben & Jerry's or Pinkberry more popular in search?

- In September 2026, Pinkberry had more branded searches than Ben & Jerry's among frozen yoghurt brands in the United States. Pinkberry had about 135,000 branded searches, while Ben & Jerry's had 490. Pinkberry made up 28.4% of all frozen yoghurt brand searches we track, and Ben & Jerry's accounted for 0.1%.
- Pinkberry was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among frozen yoghurt brands in the United States moved from 0.42% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 490.
- Across the 12 months ending September 2026, Pinkberry’s share of searches among frozen yoghurt brands in the United States moved from 30% to 28.4%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%.
- In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Pinkberry estimated searches | Pinkberry Share of Search | Pinkberry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.42% | 7 | 135K | 30% | 2 |
| Nov 2025 | 1.6K | 0.44% | 7 | 110K | 30% | 2 |
| Dec 2025 | 1.6K | 0.41% | 7 | 110K | 27.7% | 2 |
| Jan 2026 | 1.6K | 0.36% | 7 | 135K | 30.2% | 2 |
| Feb 2026 | 1.6K | 0.28% | 7 | 110K | 19.1% | 2 |
| Mar 2026 | 2.4K | 0.4% | 7 | 165K | 27.2% | 2 |
| Apr 2026 | 3.6K | 0.61% | 7 | 165K | 27.9% | 2 |
| May 2026 | 1.9K | 0.28% | 7 | 165K | 24.4% | 2 |
| Jun 2026 | 1.3K | 0.19% | 8 | 201K | 29.2% | 2 |
| Jul 2026 | 600 | 0.09% | 9 | 165K | 25.9% | 2 |
| Aug 2026 | 600 | 0.1% | 9 | 201K | 32.8% | 2 |
| Sep 2026 | 490 | 0.1% | 8 | 135K | 28.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Pinkberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Pinkberry**: Measured on the search term “pinkberry”.

- [Ben & Jerry's profile](/demand/us/brands/ben-and-jerrys)
- [Pinkberry profile](/demand/us/brands/pinkberry)
- [All frozen yoghurt brands in the United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ben & Jerry's or Pinkberry more popular in search?

In September 2026, Pinkberry had more branded searches than Ben & Jerry's among frozen yoghurt brands in the United States. Pinkberry had about 135,000 branded searches, while Ben & Jerry's had 490. Pinkberry made up 28.4% of all frozen yoghurt brand searches we track, and Ben & Jerry's accounted for 0.1%.

## Cite this page

Brandwave. "Ben & Jerry's vs Pinkberry: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-pinkberry

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-pinkberry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.