---
title: "Ben & Jerry's vs Halo Top: Which is searched more in United States?"
description: "Which is more popular in search, Ben & Jerry's or Halo Top? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-halo-top"
publisher: "Brandwave"
---

# Ben & Jerry's vs Halo Top: Which is searched more in United States?

Which is more popular in search, Ben & Jerry's or Halo Top? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Halo Top
- **Competitive set**: Frozen yoghurt brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Ben & Jerry's Share of Search**: 0.22%
- **Halo Top Share of Search**: 12%

## Which is more popular in search, Ben & Jerry's or Halo Top?

- In September 2026, Halo Top had more branded searches than Ben & Jerry's among frozen yoghurt brands in United States. Halo Top was estimated to have 27.1K branded searches compared to Ben & Jerry's’ 490, and held a 12% Share of Search versus Ben & Jerry's’ 0.22%.
- Halo Top was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States moved from 0.88% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 490.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States moved from 12.5% to 12%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.
- Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Halo Top estimated searches | Halo Top Share of Search | Halo Top rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.88% | 4 | 27.1K | 12.5% | 2 |
| Nov 2025 | 1.6K | 0.91% | 4 | 22.2K | 12.5% | 2 |
| Dec 2025 | 1.6K | 0.79% | 4 | 18.1K | 8.9% | 2 |
| Jan 2026 | 1.6K | 0.71% | 4 | 33.1K | 14.6% | 2 |
| Feb 2026 | 1.6K | 0.44% | 4 | 33.1K | 9.1% | 2 |
| Mar 2026 | 2.4K | 0.75% | 4 | 33.1K | 10.3% | 3 |
| Apr 2026 | 3.6K | 1.2% | 4 | 40.5K | 13.3% | 3 |
| May 2026 | 1.9K | 0.56% | 4 | 33.1K | 9.7% | 3 |
| Jun 2026 | 1.3K | 0.38% | 4 | 40.5K | 11.6% | 3 |
| Jul 2026 | 600 | 0.18% | 4 | 40.5K | 12% | 3 |
| Aug 2026 | 600 | 0.21% | 4 | 40.5K | 13.9% | 3 |
| Sep 2026 | 490 | 0.22% | 4 | 27.1K | 12% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Halo Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Halo Top**: Measured on the search term “halo top”.

- [Ben & Jerry's profile](/demand/us/brands/ben-and-jerrys)
- [Halo Top profile](/demand/us/brands/halo-top)
- [All frozen yoghurt brands in United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben & Jerry's or Halo Top?

In September 2026, Halo Top had more branded searches than Ben & Jerry's among frozen yoghurt brands in United States. Halo Top was estimated to have 27.1K branded searches compared to Ben & Jerry's’ 490, and held a 12% Share of Search versus Ben & Jerry's’ 0.22%.

## Cite this page

Brandwave. "Ben & Jerry's vs Halo Top: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-halo-top

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ben-and-jerrys-vs-halo-top. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.