--- title: "Beauty of Joseon vs Blue Lizard: Which is searched more in the United States?" description: "Is Beauty of Joseon or Blue Lizard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/beauty-of-joseon-vs-blue-lizard" publisher: "Brandwave" --- # Beauty of Joseon vs Blue Lizard: Which is searched more in the United States? Is Beauty of Joseon or Blue Lizard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Blue Lizard - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 18.4% - **Blue Lizard Share of Search**: 6.7% ## Is Beauty of Joseon or Blue Lizard more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Blue Lizard among sunscreen brands in the United States. Beauty of Joseon had about 60,500 branded searches, while Blue Lizard had 22,200. Beauty of Joseon made up 18.4% of all sunscreen brand searches we track, and Blue Lizard accounted for 6.7%. - Beauty of Joseon was ahead of Blue Lizard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States moved from 16.9% to 18.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States moved from 2.2% to 6.7%, and its estimated monthly branded searches moved from 6.6K to 22.2K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blue Lizard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches. - In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%. - In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Blue Lizard estimated searches | Blue Lizard Share of Search | Blue Lizard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 16.9% | 2 | 6.6K | 2.2% | 10 | | Nov 2025 | 74K | 24% | 1 | 5.4K | 1.7% | 9 | | Dec 2025 | 60.5K | 21% | 1 | 8.1K | 2.8% | 9 | | Jan 2026 | 60.5K | 19.8% | 1 | 12.1K | 4% | 8 | | Feb 2026 | 60.5K | 18.4% | 1 | 12.1K | 3.7% | 9 | | Mar 2026 | 90.5K | 16.5% | 1 | 33.1K | 6% | 7 | | Apr 2026 | 90.5K | 16.3% | 1 | 40.5K | 7.3% | 7 | | May 2026 | 90.5K | 12.6% | 2 | 74K | 10.3% | 5 | | Jun 2026 | 110K | 14.4% | 1 | 110K | 14.4% | 2 | | Jul 2026 | 90.5K | 14.6% | 1 | 90.5K | 14.6% | 2 | | Aug 2026 | 74K | 16.2% | 1 | 40.5K | 8.9% | 5 | | Sep 2026 | 60.5K | 18.4% | 1 | 22.2K | 6.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Blue Lizard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search term “beauty of joseon sunscreen”. - **Blue Lizard**: Measured on the search term “blue lizard sunscreen”. - [Beauty of Joseon profile](/demand/us/brands/beauty-of-joseon) - [Blue Lizard profile](/demand/us/brands/blue-lizard) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Blue Lizard more popular in search? In September 2026, Beauty of Joseon had more branded searches than Blue Lizard among sunscreen brands in the United States. Beauty of Joseon had about 60,500 branded searches, while Blue Lizard had 22,200. Beauty of Joseon made up 18.4% of all sunscreen brand searches we track, and Blue Lizard accounted for 6.7%. ## Cite this page Brandwave. "Beauty of Joseon vs Blue Lizard: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/beauty-of-joseon-vs-blue-lizard This page is also available as HTML at https://gobrandwave.com/demand/us/compare/beauty-of-joseon-vs-blue-lizard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.