--- title: "Beautiful vs Philips: Which is searched more in the United States?" description: "Is Beautiful or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/beautiful-by-drew-vs-philips" publisher: "Brandwave" --- # Beautiful vs Philips: Which is searched more in the United States? Is Beautiful or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beautiful and Philips - **Competitive set**: Air fryer brands - **Market**: United States - **Month measured**: Sep 2026 - **Beautiful Share of Search**: 2% - **Philips Share of Search**: 1.1% ## Is Beautiful or Philips more popular in search? - In September 2026, Beautiful had more branded searches than Philips among air fryer brands in the United States. Beautiful had about 9,900 branded searches, while Philips had 5,400. Beautiful made up 2% of all air fryer brand searches we track, and Philips accounted for 1.1%. - Beautiful was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beautiful’s share of searches among air fryer brands in the United States moved from 1.7% to 2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United States moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beautiful was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beautiful and Philips were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Instant | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | COSORI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Breville | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Beautiful | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Philips | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gourmia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chefman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kalorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typhur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy?": 1. Instant, 2. Ninja, 3. COSORI - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Breville - Asked ChatGPT "What is the best air fryer for a family?": 1. Ninja, 2. COSORI - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Beautiful - Searched Google, AI Overview "best air fryer": 1. Instant, 2. COSORI, 3. Ninja, 4. Beautiful, 5. Breville Not named in any answer: Gourmia, Cuisinart, PowerXL, Chefman, Bella, Dash, Kalorik and Typhur. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States air fryer brands in September 2026? - Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026. - Estimated monthly branded searches for Philips in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | Beautiful estimated searches | Beautiful Share of Search | Beautiful rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.7% | 10 | 8.1K | 1.7% | 11 | | Nov 2025 | 9.9K | 1.3% | 10 | 9.9K | 1.3% | 11 | | Dec 2025 | 12.1K | 1.6% | 10 | 9.9K | 1.3% | 11 | | Jan 2026 | 9.9K | 1.4% | 10 | 8.1K | 1.2% | 11 | | Feb 2026 | 6.6K | 1.4% | 10 | 6.6K | 1.4% | 11 | | Mar 2026 | 6.6K | 1.3% | 10 | 6.6K | 1.3% | 11 | | Apr 2026 | 6.6K | 1.3% | 10 | 5.4K | 1.1% | 11 | | May 2026 | 6.6K | 1.3% | 10 | 6.6K | 1.3% | 11 | | Jun 2026 | 6.6K | 1.2% | 10 | 5.4K | 0.99% | 11 | | Jul 2026 | 8.1K | 1.6% | 10 | 5.4K | 1.1% | 11 | | Aug 2026 | 9.9K | 1.9% | 10 | 6.6K | 1.3% | 11 | | Sep 2026 | 9.9K | 2% | 10 | 5.4K | 1.1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Beautiful’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beautiful**: Measured on the search term “beautiful air fryer”. - **Philips**: Measured on the search term “philips air fryer”. - [Beautiful profile](/demand/us/brands/beautiful-by-drew) - [Philips profile](/demand/us/brands/philips) - [All air fryer brands in the United States](/demand/us/categories/us-air-fryer-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beautiful or Philips more popular in search? In September 2026, Beautiful had more branded searches than Philips among air fryer brands in the United States. Beautiful had about 9,900 branded searches, while Philips had 5,400. Beautiful made up 2% of all air fryer brand searches we track, and Philips accounted for 1.1%. ## Cite this page Brandwave. "Beautiful vs Philips: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/beautiful-by-drew-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/us/compare/beautiful-by-drew-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.