--- title: "Bayer Aspirin vs Icy Hot: Which is searched more in the United States?" description: "Is Bayer Aspirin or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bayer-aspirin-vs-icy-hot" publisher: "Brandwave" --- # Bayer Aspirin vs Icy Hot: Which is searched more in the United States? Is Bayer Aspirin or Icy Hot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayer Aspirin and Icy Hot - **Competitive set**: Pain relief brands - **Market**: United States - **Month measured**: Sep 2026 - **Bayer Aspirin Share of Search**: 1.5% - **Icy Hot Share of Search**: 6.1% ## Is Bayer Aspirin or Icy Hot more popular in search? - In September 2026, Icy Hot had more branded searches than Bayer Aspirin among pain relief brands in the United States. Icy Hot had about 74,000 branded searches, while Bayer Aspirin had 18,100. Icy Hot made up 6.1% of all pain relief brand searches we track, and Bayer Aspirin accounted for 1.5%. - Icy Hot was ahead of Bayer Aspirin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayer Aspirin’s share of searches among pain relief brands in the United States moved from 1% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States held steady at 6.1%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bayer Aspirin nor Icy Hot showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Motrin | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tylenol | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Aleve | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Excedrin | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Icy Hot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bayer Aspirin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "What's the best over-the-counter pain reliever?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Aleve - Asked ChatGPT "What's the best thing to take for a migraine?": 1. Advil, 2. Motrin, 3. Tylenol, 4. Excedrin - Asked ChatGPT "What's good for back pain?": 1. Advil, 2. Aleve - Searched Google, AI Overview "pain reliever": 1. Tylenol, 2. Advil, 3. Motrin, 4. Aleve - Searched Google, AI Overview "best pain reliever": 1. Advil, 2. Motrin, 3. Aleve, 4. Tylenol Not named in any answer: Icy Hot and Bayer Aspirin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States pain relief brands in September 2026? - Estimated monthly branded searches for Bayer Aspirin in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. - Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Bayer Aspirin estimated searches | Bayer Aspirin Share of Search | Bayer Aspirin rank | Icy Hot estimated searches | Icy Hot Share of Search | Icy Hot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1% | 7 | 90.5K | 6.1% | 6 | | Nov 2025 | 14.8K | 1.3% | 7 | 74K | 6.3% | 6 | | Dec 2025 | 18.1K | 1.5% | 7 | 60.5K | 4.9% | 6 | | Jan 2026 | 22.2K | 1.8% | 7 | 74K | 6% | 6 | | Feb 2026 | 18.1K | 1.6% | 7 | 60.5K | 5.4% | 6 | | Mar 2026 | 22.2K | 1.9% | 7 | 74K | 6.3% | 6 | | Apr 2026 | 18.1K | 1.7% | 7 | 74K | 7% | 6 | | May 2026 | 18.1K | 1.7% | 7 | 60.5K | 5.8% | 6 | | Jun 2026 | 18.1K | 1.8% | 7 | 60.5K | 5.9% | 6 | | Jul 2026 | 18.1K | 1.6% | 7 | 74K | 6.6% | 6 | | Aug 2026 | 18.1K | 1.5% | 7 | 74K | 6.3% | 6 | | Sep 2026 | 18.1K | 1.5% | 7 | 74K | 6.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayer Aspirin’s and Icy Hot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayer Aspirin**: Measured on the search term “bayer aspirin”. - **Icy Hot**: Measured on the search term “icy hot”. - [Bayer Aspirin profile](/demand/us/brands/bayer-aspirin) - [Icy Hot profile](/demand/us/brands/icy-hot) - [All pain relief brands in the United States](/demand/us/categories/us-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayer Aspirin or Icy Hot more popular in search? In September 2026, Icy Hot had more branded searches than Bayer Aspirin among pain relief brands in the United States. Icy Hot had about 74,000 branded searches, while Bayer Aspirin had 18,100. Icy Hot made up 6.1% of all pain relief brand searches we track, and Bayer Aspirin accounted for 1.5%. ## Cite this page Brandwave. "Bayer Aspirin vs Icy Hot: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bayer-aspirin-vs-icy-hot This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bayer-aspirin-vs-icy-hot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.