--- title: "Bass Pro vs Cabela's: Which is searched more in United States?" description: "Which is more popular in search, Bass Pro or Cabela's? Compare estimated monthly branded-search demand and Share of Search inside the Hunting gear brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bass-pro-vs-cabela-s" publisher: "Brandwave" --- # Bass Pro vs Cabela's: Which is searched more in United States? Which is more popular in search, Bass Pro or Cabela's? Compare estimated monthly branded-search demand and Share of Search inside the Hunting gear brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bass Pro and Cabela's - **Competitive set**: Hunting gear brands - **Market**: United States - **Month measured**: Sep 2026 - **Bass Pro Share of Search**: 8.3% - **Cabela's Share of Search**: 75.9% ## Which is more popular in search, Bass Pro or Cabela's? - In September 2026, Cabela's had more branded searches than Bass Pro among hunting gear brands in United States. Cabela's was estimated to have 1.5M branded searches compared to Bass Pro’s 165K, and held a 75.9% Share of Search versus Bass Pro’s 8.3%. - Cabela's was ahead of Bass Pro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States moved from 79.3% to 75.9%, and its estimated monthly branded searches moved from 2.2M to 1.5M. ## How did search popularity change for United States hunting gear brands in September 2026? - In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search. - In September 2026, Cabela's lost estimated Share of Search among hunting gear brands in United States, from 81.7% to 75.9%. - In September 2026, Bass Pro lost estimated Share of Search among hunting gear brands in United States, from 9% to 8.3%. ## Month by month | Month | Bass Pro estimated searches | Bass Pro Share of Search | Bass Pro rank | Cabela's estimated searches | Cabela's Share of Search | Cabela's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 7.1% | 3 | 2.2M | 79.3% | 1 | | Nov 2025 | 301K | 8.8% | 3 | 2.7M | 79.8% | 1 | | Dec 2025 | 301K | 7.6% | 2 | 3.4M | 84.3% | 1 | | Jan 2026 | 201K | 8.9% | 2 | 1.8M | 81.5% | 1 | | Feb 2026 | 135K | 7.6% | 2 | 1.5M | 84.3% | 1 | | Mar 2026 | 201K | 9.2% | 2 | 1.8M | 84.2% | 1 | | Apr 2026 | 165K | 9.2% | 2 | 1.5M | 84.1% | 1 | | May 2026 | 165K | 9.1% | 2 | 1.5M | 83% | 1 | | Jun 2026 | 165K | 7.7% | 2 | 1.8M | 85.7% | 1 | | Jul 2026 | 165K | 9% | 2 | 1.5M | 81.6% | 1 | | Aug 2026 | 201K | 9% | 2 | 1.8M | 81.7% | 1 | | Sep 2026 | 165K | 8.3% | 3 | 1.5M | 75.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bass Pro’s and Cabela's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bass Pro**: Measured on the search terms “bass pro” and “basspro”, summed into one figure. - **Cabela's**: Measured on the search term “cabelas”. - [Bass Pro profile](/demand/us/brands/bass-pro) - [Cabela's profile](/demand/us/brands/cabela-s) - [All hunting gear brands in United States](/demand/us/categories/us-hunting-gear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bass Pro or Cabela's? In September 2026, Cabela's had more branded searches than Bass Pro among hunting gear brands in United States. Cabela's was estimated to have 1.5M branded searches compared to Bass Pro’s 165K, and held a 75.9% Share of Search versus Bass Pro’s 8.3%. ## Cite this page Brandwave. "Bass Pro vs Cabela's: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/bass-pro-vs-cabela-s This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bass-pro-vs-cabela-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.