--- title: "Baskin-Robbins vs Handel's: Which is searched more in the United States?" description: "Is Baskin-Robbins or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/baskin-robbins-vs-handels" publisher: "Brandwave" --- # Baskin-Robbins vs Handel's: Which is searched more in the United States? Is Baskin-Robbins or Handel's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baskin-Robbins and Handel's - **Competitive set**: Ice cream chains - **Market**: United States - **Month measured**: Sep 2026 - **Baskin-Robbins Share of Search**: 21% - **Handel's Share of Search**: 2.4% ## Is Baskin-Robbins or Handel's more popular in search? - In September 2026, Baskin-Robbins had more branded searches than Handel's among ice cream chains in the United States. Baskin-Robbins had about 1.5 million branded searches, while Handel's had 169,000. Baskin-Robbins made up 21% of all ice cream chain searches we track, and Handel's accounted for 2.4%. - Baskin-Robbins was ahead of Handel's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baskin-Robbins’ share of searches among ice cream chains in the United States moved from 17.6% to 21%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 12 months ending September 2026, Handel's’ share of searches among ice cream chains in the United States moved from 2% to 2.4%, and its estimated monthly branded searches moved from 142K to 169K. ## How did search popularity change for United States ice cream chains in September 2026? - In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%. - In September 2026, Handel's fell from 5th to 6th among ice cream chains in the United States. ## Month by month | Month | Baskin-Robbins estimated searches | Baskin-Robbins Share of Search | Baskin-Robbins rank | Handel's estimated searches | Handel's Share of Search | Handel's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 17.6% | 3 | 142K | 2% | 6 | | Nov 2025 | 1.5M | 24.1% | 2 | 140K | 2.3% | 5 | | Dec 2025 | 1.2M | 20.7% | 3 | 140K | 2.4% | 5 | | Jan 2026 | 1.2M | 18.2% | 3 | 142K | 2.1% | 6 | | Feb 2026 | 1.2M | 18.3% | 3 | 142K | 2.1% | 6 | | Mar 2026 | 1.8M | 19% | 3 | 211K | 2.2% | 5 | | Apr 2026 | 1.8M | 21% | 3 | 211K | 2.4% | 5 | | May 2026 | 1.8M | 18.1% | 3 | 213K | 2.1% | 5 | | Jun 2026 | 1.8M | 20.3% | 3 | 211K | 2.3% | 5 | | Jul 2026 | 1.8M | 19.9% | 3 | 258K | 2.8% | 4 | | Aug 2026 | 1.8M | 20.4% | 3 | 211K | 2.4% | 5 | | Sep 2026 | 1.5M | 21% | 3 | 169K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Baskin-Robbins’ and Handel's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baskin-Robbins**: Measured on the search term “baskin robbins”. - **Handel's**: Measured on the search terms “handels” and “handels ice cream”, summed into one figure. - [Baskin-Robbins profile](/demand/us/brands/baskin-robbins) - [Handel's profile](/demand/us/brands/handels) - [All ice cream chains in the United States](/demand/us/categories/us-ice-cream-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baskin-Robbins or Handel's more popular in search? In September 2026, Baskin-Robbins had more branded searches than Handel's among ice cream chains in the United States. Baskin-Robbins had about 1.5 million branded searches, while Handel's had 169,000. Baskin-Robbins made up 21% of all ice cream chain searches we track, and Handel's accounted for 2.4%. ## Cite this page Brandwave. "Baskin-Robbins vs Handel's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/baskin-robbins-vs-handels This page is also available as HTML at https://gobrandwave.com/demand/us/compare/baskin-robbins-vs-handels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.