--- title: "Barnes & Noble vs Books-A-Million: Which is searched more in United States?" description: "Which is more popular in search, Barnes & Noble or Books-A-Million? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/barnes-noble-vs-books-a-million" publisher: "Brandwave" --- # Barnes & Noble vs Books-A-Million: Which is searched more in United States? Which is more popular in search, Barnes & Noble or Books-A-Million? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barnes & Noble and Books-A-Million - **Competitive set**: Bookstores - **Market**: United States - **Month measured**: Sep 2026 - **Barnes & Noble Share of Search**: 81.8% - **Books-A-Million Share of Search**: 7.3% ## Which is more popular in search, Barnes & Noble or Books-A-Million? - In September 2026, Barnes & Noble had more branded searches than Books-A-Million among bookstores in United States. Barnes & Noble was estimated to have 7.5M branded searches compared to Books-A-Million’s 673K, and held an 81.8% Share of Search versus Books-A-Million’s 7.3%. - Barnes & Noble was ahead of Books-A-Million in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barnes & Noble’s estimated Share of Search among bookstores in United States moved from 80.4% to 81.8%, and its estimated monthly branded searches moved from 6.1M to 7.5M. - Across the 12 months ending September 2026, Books-A-Million’s estimated Share of Search among bookstores in United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 673K. ## How did search popularity change for United States bookstores in September 2026? - In September 2026, Barnes & Noble gained estimated Share of Search among bookstores in United States, from 80.5% to 81.8%. - In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%. ## Month by month | Month | Barnes & Noble estimated searches | Barnes & Noble Share of Search | Barnes & Noble rank | Books-A-Million estimated searches | Books-A-Million Share of Search | Books-A-Million rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 80.4% | 1 | 673K | 8.8% | 3 | | Nov 2025 | 7.5M | 83.4% | 1 | 673K | 7.5% | 3 | | Dec 2025 | 11.1M | 84.8% | 1 | 1M | 7.6% | 2 | | Jan 2026 | 7.5M | 80.5% | 1 | 823K | 8.8% | 3 | | Feb 2026 | 6.1M | 80.4% | 1 | 673K | 8.8% | 3 | | Mar 2026 | 7.5M | 82% | 1 | 823K | 9% | 2 | | Apr 2026 | 6.1M | 80.4% | 1 | 673K | 8.8% | 3 | | May 2026 | 7.5M | 80.5% | 1 | 823K | 8.8% | 3 | | Jun 2026 | 7.5M | 83.4% | 1 | 673K | 7.5% | 3 | | Jul 2026 | 7.5M | 81.8% | 1 | 673K | 7.3% | 3 | | Aug 2026 | 7.5M | 80.5% | 1 | 823K | 8.8% | 3 | | Sep 2026 | 7.5M | 81.8% | 1 | 673K | 7.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Barnes & Noble’s and Books-A-Million’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barnes & Noble**: Measured on the search terms “barnes and noble” and “barnes noble”, summed into one figure. - **Books-A-Million**: Measured on the search term “books a million”. - [Barnes & Noble profile](/demand/us/brands/barnes-noble) - [Books-A-Million profile](/demand/us/brands/books-a-million) - [All bookstores in United States](/demand/us/categories/us-bookstores): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Barnes & Noble or Books-A-Million? In September 2026, Barnes & Noble had more branded searches than Books-A-Million among bookstores in United States. Barnes & Noble was estimated to have 7.5M branded searches compared to Books-A-Million’s 673K, and held an 81.8% Share of Search versus Books-A-Million’s 7.3%. ## Cite this page Brandwave. "Barnes & Noble vs Books-A-Million: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/barnes-noble-vs-books-a-million This page is also available as HTML at https://gobrandwave.com/demand/us/compare/barnes-noble-vs-books-a-million. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.