--- title: "Bark vs Pinwheel: Which is searched more in the United States?" description: "Is Bark or Pinwheel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bark-vs-pinwheel-phone" publisher: "Brandwave" --- # Bark vs Pinwheel: Which is searched more in the United States? Is Bark or Pinwheel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bark and Pinwheel - **Competitive set**: Kids phone brands - **Market**: United States - **Month measured**: Sep 2026 - **Bark Share of Search**: 43.2% - **Pinwheel Share of Search**: 5.8% ## Is Bark or Pinwheel more popular in search? - In September 2026, Bark had more branded searches than Pinwheel among kids phone brands in the United States. Bark had about 90,500 branded searches, while Pinwheel had 12,100. Bark made up 43.2% of all kids phone brand searches we track, and Pinwheel accounted for 5.8%. - Bark was ahead of Pinwheel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States moved from 42.6% to 43.2%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States moved from 5.7% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top kids phone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pinwheel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bark and Pinwheel were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gabb | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pinwheel | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Troomi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wisephone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids phone brands - Asked ChatGPT "Which phone should I get my kid in the US?": 1. Bark, 2. Gabb - Asked ChatGPT "What are the best kids phone brands in the US?": 1. Bark, 2. Gabb, 3. Pinwheel, 4. Troomi - Asked ChatGPT "What's the best first phone for a 10-year-old in the US?": 1. Gabb, 2. Pinwheel, 3. Bark - Searched Google, AI Overview "kids phone": 1. Gabb, 2. Pinwheel - Searched Google, AI Overview "smart watch for kids": 1. Bark Not named in any answer: Wisephone. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States kids phone brands in September 2026? - In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches. - In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%. - In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%. ## Month by month | Month | Bark estimated searches | Bark Share of Search | Bark rank | Pinwheel estimated searches | Pinwheel Share of Search | Pinwheel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 42.6% | 1 | 9.9K | 5.7% | 4 | | Nov 2025 | 90.5K | 44.8% | 1 | 12.1K | 6% | 4 | | Dec 2025 | 90.5K | 42.6% | 1 | 9.9K | 4.7% | 4 | | Jan 2026 | 60.5K | 38.8% | 2 | 8.1K | 5.2% | 5 | | Feb 2026 | 60.5K | 43.8% | 1 | 8.1K | 5.9% | 4 | | Mar 2026 | 60.5K | 42.2% | 1 | 9.9K | 6.9% | 4 | | Apr 2026 | 60.5K | 42.2% | 1 | 9.9K | 6.9% | 4 | | May 2026 | 74K | 43.1% | 1 | 12.1K | 7.1% | 4 | | Jun 2026 | 74K | 45.8% | 1 | 12.1K | 7.5% | 3 | | Jul 2026 | 90.5K | 51.4% | 1 | 14.8K | 8.4% | 3 | | Aug 2026 | 110K | 43.8% | 1 | 18.1K | 7.2% | 3 | | Sep 2026 | 90.5K | 43.2% | 1 | 12.1K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bark’s and Pinwheel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bark**: Measured on the search term “bark phone”. - **Pinwheel**: Measured on the search term “pinwheel phone”. - [Bark profile](/demand/us/brands/bark) - [Pinwheel profile](/demand/us/brands/pinwheel-phone) - [All kids phone brands in the United States](/demand/us/categories/us-kids-phone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bark or Pinwheel more popular in search? In September 2026, Bark had more branded searches than Pinwheel among kids phone brands in the United States. Bark had about 90,500 branded searches, while Pinwheel had 12,100. Bark made up 43.2% of all kids phone brand searches we track, and Pinwheel accounted for 5.8%. ## Cite this page Brandwave. "Bark vs Pinwheel: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bark-vs-pinwheel-phone This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bark-vs-pinwheel-phone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.