--- title: "Barefoot vs Kendall-Jackson: Which is searched more in the United States?" description: "Is Barefoot or Kendall-Jackson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/barefoot-wine-vs-kendall-jackson" publisher: "Brandwave" --- # Barefoot vs Kendall-Jackson: Which is searched more in the United States? Is Barefoot or Kendall-Jackson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barefoot and Kendall-Jackson - **Competitive set**: Wine brands - **Market**: United States - **Month measured**: Sep 2026 - **Barefoot Share of Search**: 47.8% - **Kendall-Jackson Share of Search**: 7.8% ## Is Barefoot or Kendall-Jackson more popular in search? - In September 2026, Barefoot had more branded searches than Kendall-Jackson among wine brands in the United States. Barefoot had about 74,000 branded searches, while Kendall-Jackson had 12,100. Barefoot made up 47.8% of all wine brand searches we track, and Kendall-Jackson accounted for 7.8%. - Barefoot was ahead of Kendall-Jackson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barefoot’s share of searches among wine brands in the United States moved from 35% to 47.8%, and its estimated monthly branded searches moved from 49.5K to 74K. - Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States moved from 5.7% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barefoot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kendall-Jackson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kendall-Jackson was listed before Barefoot in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Josh Cellars | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Barefoot | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kendall-Jackson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bota Box | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yellow Tail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apothic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Box | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kim Crawford | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | La Crema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 19 Crimes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodbridge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meiomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine brands - Asked ChatGPT "What's a good cheap wine at the grocery store?": named none of the brands we track - Asked ChatGPT "Which wine brands are best for a party?": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot, 4. Kim Crawford - Asked ChatGPT "Is boxed wine any good, and which brand should I buy?": 1. Bota Box, 2. Black Box - Searched Google, AI Overview "wine brands": 1. Barefoot, 2. Yellow Tail, 3. Apothic, 4. Josh Cellars, 5. Kim Crawford - Searched Google, AI Overview "best cheap wine": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot Not named in any answer: La Crema, 19 Crimes, Woodbridge and Meiomi. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States wine brands in September 2026? - In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches. - In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%. ## Month by month | Month | Barefoot estimated searches | Barefoot Share of Search | Barefoot rank | Kendall-Jackson estimated searches | Kendall-Jackson Share of Search | Kendall-Jackson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 35% | 1 | 8.1K | 5.7% | 7 | | Nov 2025 | 60.5K | 34.5% | 1 | 8.1K | 4.6% | 8 | | Dec 2025 | 74K | 39.3% | 1 | 8.1K | 4.3% | 8 | | Jan 2026 | 60.5K | 42% | 1 | 6.6K | 4.6% | 8 | | Feb 2026 | 49.5K | 39.7% | 1 | 6.6K | 5.3% | 8 | | Mar 2026 | 40.5K | 32.8% | 1 | 6.6K | 5.3% | 6 | | Apr 2026 | 49.5K | 39.6% | 1 | 6.6K | 5.3% | 6 | | May 2026 | 49.5K | 38.6% | 1 | 6.6K | 5.2% | 6 | | Jun 2026 | 40.5K | 35.6% | 1 | 6.6K | 5.8% | 6 | | Jul 2026 | 49.5K | 40.3% | 1 | 6.6K | 5.4% | 6 | | Aug 2026 | 60.5K | 42.3% | 1 | 8.1K | 5.7% | 6 | | Sep 2026 | 74K | 47.8% | 1 | 12.1K | 7.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Barefoot’s and Kendall-Jackson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barefoot**: Measured on the search term “barefoot wine”. - **Kendall-Jackson**: Measured on the search term “kendall jackson”. - [Barefoot profile](/demand/us/brands/barefoot-wine) - [Kendall-Jackson profile](/demand/us/brands/kendall-jackson) - [All wine brands in the United States](/demand/us/categories/us-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barefoot or Kendall-Jackson more popular in search? In September 2026, Barefoot had more branded searches than Kendall-Jackson among wine brands in the United States. Barefoot had about 74,000 branded searches, while Kendall-Jackson had 12,100. Barefoot made up 47.8% of all wine brand searches we track, and Kendall-Jackson accounted for 7.8%. ## Cite this page Brandwave. "Barefoot vs Kendall-Jackson: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/barefoot-wine-vs-kendall-jackson This page is also available as HTML at https://gobrandwave.com/demand/us/compare/barefoot-wine-vs-kendall-jackson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.