--- title: "Barbri vs Kaplan: Which is searched more in the United States?" description: "Is Barbri or Kaplan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/barbri-vs-kaplan" publisher: "Brandwave" --- # Barbri vs Kaplan: Which is searched more in the United States? Is Barbri or Kaplan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barbri and Kaplan - **Competitive set**: Bar exam prep courses - **Market**: United States - **Month measured**: Sep 2026 - **Barbri Share of Search**: 52.7% - **Kaplan Share of Search**: 1.1% ## Is Barbri or Kaplan more popular in search? - In September 2026, Barbri had more branded searches than Kaplan among bar exam prep courses in the United States. Barbri had about 18,100 branded searches, while Kaplan had 390. Barbri made up 52.7% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. - Barbri was ahead of Kaplan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barbri’s share of searches among bar exam prep courses in the United States moved from 57.2% to 52.7%, and its estimated monthly branded searches moved from 33.1K to 18.1K. - Across the 12 months ending September 2026, Kaplan’s share of searches among bar exam prep courses in the United States moved from 0.67% to 1.1%, and its estimated monthly branded searches held steady at 390. ## Top bar exam prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Barbri and Kaplan showed up in all five answers. Barbri was listed before Kaplan in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barbri | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaplan | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Themis Bar Review | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | UWorld | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Quimbee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helix Bar Review | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | AdaptiBar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BarMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seperac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bar exam prep courses - Asked ChatGPT "What's the best bar prep course?": 1. Themis Bar Review, 2. UWorld, 3. Barbri, 4. Kaplan, 5. Helix Bar Review - Asked ChatGPT "Which bar review course has the highest pass rate?": 1. Kaplan, 2. Themis Bar Review, 3. Barbri - Asked ChatGPT "Is an expensive bar prep course worth it?": 1. Themis Bar Review, 2. Barbri, 3. Kaplan, 4. UWorld - Searched Google, AI Overview "bar exam prep": 1. Barbri, 2. Kaplan - Searched Google, AI Overview "bar review course": 1. Kaplan, 2. Barbri, 3. Themis Bar Review, 4. Quimbee, 5. UWorld Not named in any answer: AdaptiBar, BarMax and Seperac. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States bar exam prep courses in September 2026? - In September 2026, Barbri lost share of searches among bar exam prep courses in the United States, from 59.5% to 52.7%. - Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026. ## Month by month | Month | Barbri estimated searches | Barbri Share of Search | Barbri rank | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 57.2% | 1 | 390 | 0.67% | 7 | | Nov 2025 | 33.1K | 54.5% | 1 | 320 | 0.53% | 6 | | Dec 2025 | 27.1K | 49.2% | 1 | 260 | 0.47% | 5 | | Jan 2026 | 22.2K | 37.4% | 2 | 480 | 0.81% | 6 | | Feb 2026 | 18.1K | 34.5% | 2 | 320 | 0.61% | 6 | | Mar 2026 | 27.1K | 54.4% | 1 | 210 | 0.42% | 6 | | Apr 2026 | 27.1K | 49.6% | 1 | 320 | 0.59% | 6 | | May 2026 | 40.5K | 44.5% | 1 | 390 | 0.43% | 6 | | Jun 2026 | 33.1K | 34.9% | 2 | 480 | 0.51% | 5 | | Jul 2026 | 27.1K | 23.9% | 2 | 590 | 0.52% | 5 | | Aug 2026 | 18.1K | 59.5% | 1 | 320 | 1.1% | 5 | | Sep 2026 | 18.1K | 52.7% | 1 | 390 | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Barbri’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barbri**: Measured on the search term “barbri”. - **Kaplan**: Measured on the search term “kaplan bar review”. - [Barbri profile](/demand/us/brands/barbri) - [Kaplan profile](/demand/us/brands/kaplan) - [All bar exam prep courses in the United States](/demand/us/categories/us-bar-exam-prep-courses): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barbri or Kaplan more popular in search? In September 2026, Barbri had more branded searches than Kaplan among bar exam prep courses in the United States. Barbri had about 18,100 branded searches, while Kaplan had 390. Barbri made up 52.7% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. ## Cite this page Brandwave. "Barbri vs Kaplan: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/barbri-vs-kaplan This page is also available as HTML at https://gobrandwave.com/demand/us/compare/barbri-vs-kaplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.