--- title: "Bank of America vs Rocket Mortgage: Which is searched more in the United States?" description: "Is Bank of America or Rocket Mortgage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bank-of-america-vs-rocket-mortgage" publisher: "Brandwave" --- # Bank of America vs Rocket Mortgage: Which is searched more in the United States? Is Bank of America or Rocket Mortgage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bank of America and Rocket Mortgage - **Competitive set**: Mortgage lenders - **Market**: United States - **Month measured**: Sep 2026 - **Bank of America Share of Search**: 4% - **Rocket Mortgage Share of Search**: 54.1% ## Is Bank of America or Rocket Mortgage more popular in search? - In September 2026, Rocket Mortgage had more branded searches than Bank of America among mortgage lenders in the United States. Rocket Mortgage had about 1.2 million branded searches, while Bank of America had 90,500. Rocket Mortgage made up 54.1% of all mortgage lender searches we track, and Bank of America accounted for 4%. - Rocket Mortgage was ahead of Bank of America in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States moved from 3.2% to 4%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States moved from 29% to 54.1%, and its estimated monthly branded searches moved from 673K to 1.2M. ## How did search popularity change for United States mortgage lenders in September 2026? - In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%. - In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%. ## Month by month | Month | Bank of America estimated searches | Bank of America Share of Search | Bank of America rank | Rocket Mortgage estimated searches | Rocket Mortgage Share of Search | Rocket Mortgage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 3.2% | 7 | 673K | 29% | 2 | | Nov 2025 | 60.5K | 3% | 7 | 550K | 27.7% | 2 | | Dec 2025 | 74K | 3.3% | 6 | 673K | 30.1% | 2 | | Jan 2026 | 60.5K | 2% | 8 | 823K | 27.3% | 2 | | Feb 2026 | 60.5K | 2.1% | 8 | 1M | 34.7% | 1 | | Mar 2026 | 74K | 2.3% | 7 | 1.5M | 47.4% | 1 | | Apr 2026 | 90.5K | 3.4% | 6 | 1.2M | 45.4% | 1 | | May 2026 | 110K | 4.5% | 4 | 1.2M | 50.1% | 1 | | Jun 2026 | 110K | 4.6% | 4 | 1.2M | 50.8% | 1 | | Jul 2026 | 90.5K | 4.1% | 5 | 1.2M | 54.7% | 1 | | Aug 2026 | 110K | 4.7% | 4 | 1.2M | 51.9% | 1 | | Sep 2026 | 90.5K | 4% | 5 | 1.2M | 54.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bank of America’s and Rocket Mortgage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bank of America**: Measured on the search term “bank of america mortgage”. - **Rocket Mortgage**: Measured on the search term “rocket mortgage”. - [Bank of America profile](/demand/us/brands/bank-of-america) - [Rocket Mortgage profile](/demand/us/brands/rocket-mortgage) - [All mortgage lenders in the United States](/demand/us/categories/us-mortgage-lenders): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bank of America or Rocket Mortgage more popular in search? In September 2026, Rocket Mortgage had more branded searches than Bank of America among mortgage lenders in the United States. Rocket Mortgage had about 1.2 million branded searches, while Bank of America had 90,500. Rocket Mortgage made up 54.1% of all mortgage lender searches we track, and Bank of America accounted for 4%. ## Cite this page Brandwave. "Bank of America vs Rocket Mortgage: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bank-of-america-vs-rocket-mortgage This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bank-of-america-vs-rocket-mortgage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.