--- title: "Bank of America vs Discover: Which is searched more in the United States?" description: "Is Bank of America or Discover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto loan brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bank-of-america-vs-discover" publisher: "Brandwave" --- # Bank of America vs Discover: Which is searched more in the United States? Is Bank of America or Discover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto loan brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bank of America and Discover - **Competitive set**: Auto loan brands - **Market**: United States - **Month measured**: Sep 2026 - **Bank of America Share of Search**: 0.23% - **Discover Share of Search**: 4.7% ## Is Bank of America or Discover more popular in search? - In September 2026, Discover had more branded searches than Bank of America among auto loan brands in the United States. Discover had about 669,000 branded searches, while Bank of America had 33,100. Discover made up 4.7% of all auto loan brand searches we track, and Bank of America accounted for 0.23%. - Discover was ahead of Bank of America in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bank of America’s share of searches among auto loan brands in the United States moved from 0.16% to 0.23%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, Discover’s share of searches among auto loan brands in the United States moved from 7.2% to 4.7%, and its estimated monthly branded searches moved from 1M to 669K. ## How did search popularity change for United States auto loan brands in September 2026? - In September 2026, Discover lost share of searches among auto loan brands in the United States, from 5.6% to 4.7%. - In September 2026, Bank of America fell from 6th to 7th among auto loan brands in the United States. ## Month by month | Month | Bank of America estimated searches | Bank of America Share of Search | Bank of America rank | Discover estimated searches | Discover Share of Search | Discover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.16% | 7 | 1M | 7.2% | 3 | | Nov 2025 | 22.2K | 0.17% | 7 | 1M | 7.5% | 3 | | Dec 2025 | 27.1K | 0.19% | 7 | 1M | 7.2% | 3 | | Jan 2026 | 40.5K | 0.29% | 7 | 1M | 7.2% | 3 | | Feb 2026 | 27.1K | 0.19% | 7 | 1M | 7.2% | 3 | | Mar 2026 | 40.5K | 0.27% | 7 | 1.1M | 7.6% | 3 | | Apr 2026 | 33.1K | 0.22% | 7 | 1.1M | 7.6% | 3 | | May 2026 | 49.5K | 0.33% | 7 | 1.1M | 7.6% | 3 | | Jun 2026 | 40.5K | 0.29% | 7 | 1M | 7.2% | 3 | | Jul 2026 | 60.5K | 0.41% | 7 | 1M | 6.8% | 3 | | Aug 2026 | 60.5K | 0.42% | 6 | 818K | 5.6% | 3 | | Sep 2026 | 33.1K | 0.23% | 7 | 669K | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bank of America’s and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bank of America**: Measured on the search term “bank of america auto loan”. - **Discover**: Measured on the search terms “discover card” and “discover credit card”, summed into one figure. - [Bank of America profile](/demand/us/brands/bank-of-america) - [Discover profile](/demand/us/brands/discover) - [All auto loan brands in the United States](/demand/us/categories/us-auto-loan-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bank of America or Discover more popular in search? In September 2026, Discover had more branded searches than Bank of America among auto loan brands in the United States. Discover had about 669,000 branded searches, while Bank of America had 33,100. Discover made up 4.7% of all auto loan brand searches we track, and Bank of America accounted for 0.23%. ## Cite this page Brandwave. "Bank of America vs Discover: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bank-of-america-vs-discover This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bank-of-america-vs-discover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.