--- title: "Banana Boat vs EltaMD: Which is searched more in the United States?" description: "Is Banana Boat or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/banana-boat-vs-eltamd" publisher: "Brandwave" --- # Banana Boat vs EltaMD: Which is searched more in the United States? Is Banana Boat or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Banana Boat and EltaMD - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Banana Boat Share of Search**: 12.3% - **EltaMD Share of Search**: 12.3% ## Is Banana Boat or EltaMD more popular in search? - In September 2026, Banana Boat and EltaMD were level in searches among sunscreen brands in the United States, with an estimated 40.5K branded searches each, at 12.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: EltaMD took it in November 2025, Banana Boat took it in February 2026. - Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United States moved from 20.6% to 12.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States moved from 13.8% to 12.3%, and its estimated monthly branded searches held steady at 40.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Banana Boat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EltaMD was listed before Banana Boat in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%. - In September 2026, Banana Boat lost share of searches among sunscreen brands in the United States, from 13.3% to 12.3%. ## Month by month | Month | Banana Boat estimated searches | Banana Boat Share of Search | Banana Boat rank | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 20.6% | 1 | 40.5K | 13.8% | 3 | | Nov 2025 | 33.1K | 10.7% | 5 | 49.5K | 16% | 2 | | Dec 2025 | 40.5K | 14.1% | 2 | 40.5K | 14.1% | 3 | | Jan 2026 | 40.5K | 13.2% | 2 | 40.5K | 13.2% | 3 | | Feb 2026 | 49.5K | 15% | 2 | 40.5K | 12.3% | 4 | | Mar 2026 | 60.5K | 11% | 4 | 60.5K | 11% | 5 | | Apr 2026 | 60.5K | 10.9% | 4 | 60.5K | 10.9% | 5 | | May 2026 | 74K | 10.3% | 4 | 60.5K | 8.4% | 6 | | Jun 2026 | 74K | 9.7% | 4 | 60.5K | 7.9% | 7 | | Jul 2026 | 74K | 11.9% | 4 | 49.5K | 8% | 6 | | Aug 2026 | 60.5K | 13.3% | 3 | 49.5K | 10.9% | 4 | | Sep 2026 | 40.5K | 12.3% | 3 | 40.5K | 12.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Banana Boat’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Banana Boat**: Measured on the search term “banana boat”. - **EltaMD**: Measured on the search term “elta md”. - [Banana Boat profile](/demand/us/brands/banana-boat) - [EltaMD profile](/demand/us/brands/eltamd) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Banana Boat or EltaMD more popular in search? In September 2026, Banana Boat and EltaMD were level in searches among sunscreen brands in the United States, with an estimated 40.5K branded searches each, at 12.3% of the total each. ## Cite this page Brandwave. "Banana Boat vs EltaMD: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/banana-boat-vs-eltamd This page is also available as HTML at https://gobrandwave.com/demand/us/compare/banana-boat-vs-eltamd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.