--- title: "Bali vs Soma: Which is searched more in the United States?" description: "Is Bali or Soma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/bali-intimates-vs-soma" publisher: "Brandwave" --- # Bali vs Soma: Which is searched more in the United States? Is Bali or Soma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bali and Soma - **Competitive set**: Bra brands - **Market**: United States - **Month measured**: Sep 2026 - **Bali Share of Search**: 6.1% - **Soma Share of Search**: 7.5% ## Is Bali or Soma more popular in search? - In September 2026, Soma had more branded searches than Bali among bra brands in the United States. Soma had about 49,500 branded searches, while Bali had 40,500. Soma made up 7.5% of all bra brand searches we track, and Bali accounted for 6.1%. - Soma was ahead of Bali in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bali’s share of searches among bra brands in the United States moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Soma’s share of searches among bra brands in the United States moved from 6.6% to 7.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bali was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soma was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Soma was listed before Bali in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches. - In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches. ## Month by month | Month | Bali estimated searches | Bali Share of Search | Bali rank | Soma estimated searches | Soma Share of Search | Soma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 5.4% | 7 | 40.5K | 6.6% | 5 | | Nov 2025 | 33.1K | 4.3% | 8 | 49.5K | 6.4% | 4 | | Dec 2025 | 33.1K | 4.6% | 8 | 40.5K | 5.6% | 5 | | Jan 2026 | 33.1K | 2.1% | 8 | 40.5K | 2.5% | 6 | | Feb 2026 | 33.1K | 4.9% | 5 | 40.5K | 5.9% | 3 | | Mar 2026 | 40.5K | 5.1% | 6 | 60.5K | 7.6% | 4 | | Apr 2026 | 33.1K | 5.2% | 7 | 49.5K | 7.8% | 4 | | May 2026 | 40.5K | 3.3% | 8 | 74K | 5.9% | 4 | | Jun 2026 | 40.5K | 2.2% | 7 | 90.5K | 4.8% | 3 | | Jul 2026 | 40.5K | 1.9% | 7 | 60.5K | 2.8% | 4 | | Aug 2026 | 40.5K | 3% | 7 | 74K | 5.4% | 4 | | Sep 2026 | 40.5K | 6.1% | 4 | 49.5K | 7.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bali’s and Soma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bali**: Measured on the search term “bali bra”. - **Soma**: Measured on the search term “soma bras”. - [Bali profile](/demand/us/brands/bali-intimates) - [Soma profile](/demand/us/brands/soma) - [All bra brands in the United States](/demand/us/categories/us-bra-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bali or Soma more popular in search? In September 2026, Soma had more branded searches than Bali among bra brands in the United States. Soma had about 49,500 branded searches, while Bali had 40,500. Soma made up 7.5% of all bra brand searches we track, and Bali accounted for 6.1%. ## Cite this page Brandwave. "Bali vs Soma: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/bali-intimates-vs-soma This page is also available as HTML at https://gobrandwave.com/demand/us/compare/bali-intimates-vs-soma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.