--- title: "Balfour vs Lifetouch: Which is searched more in the United States?" description: "Is Balfour or Lifetouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yearbook companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/balfour-yearbook-vs-lifetouch-yearbook" publisher: "Brandwave" --- # Balfour vs Lifetouch: Which is searched more in the United States? Is Balfour or Lifetouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yearbook companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Balfour and Lifetouch - **Competitive set**: Yearbook companies - **Market**: United States - **Month measured**: Sep 2026 - **Balfour Share of Search**: 0.6% - **Lifetouch Share of Search**: 2.4% ## Is Balfour or Lifetouch more popular in search? - In September 2026, Lifetouch had more branded searches than Balfour among yearbook companies in the United States. Lifetouch had about 3,600 branded searches, while Balfour had 880. Lifetouch made up 2.4% of all yearbook company searches we track, and Balfour accounted for 0.6%. - Lifetouch was ahead of Balfour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Balfour’s share of searches among yearbook companies in the United States moved from 1.1% to 0.6%, and its estimated monthly branded searches moved from 1.6K to 880. - Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 3.6K. ## Top yearbook companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lifetouch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Balfour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jostens | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Treering | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Walsworth | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Lifetouch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Entourage Yearbooks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Balfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yearbook companies - Asked ChatGPT "Which yearbook company should our school use in the US?": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering - Asked ChatGPT "What are the best yearbook companies in the US?": 1. Jostens, 2. Walsworth, 3. Treering, 4. Entourage Yearbooks, 5. Lifetouch - Asked ChatGPT "What's the best yearbook company in the US for an elementary school?": 1. Treering, 2. Entourage Yearbooks, 3. Lifetouch - Searched Google, AI Overview "online yearbook": 1. Jostens, 2. Treering - Searched Google, AI Overview "yearbook companies": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering, 5. Entourage Yearbooks Not named in any answer: Balfour. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States yearbook companies in September 2026? - Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026. - Estimated monthly branded searches for Balfour in the United States fell 45% over 12 measured months, from 1.6K to 880 in September 2026. ## Month by month | Month | Balfour estimated searches | Balfour Share of Search | Balfour rank | Lifetouch estimated searches | Lifetouch Share of Search | Lifetouch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.1% | 6 | 8.1K | 5.5% | 5 | | Nov 2025 | 1K | 0.84% | 6 | 6.6K | 5.5% | 5 | | Dec 2025 | 1K | 1% | 6 | 5.4K | 5.4% | 5 | | Jan 2026 | 1.6K | 0.94% | 6 | 9.9K | 5.8% | 5 | | Feb 2026 | 1.9K | 1% | 6 | 14.8K | 7.8% | 5 | | Mar 2026 | 1.9K | 0.79% | 6 | 18.1K | 7.6% | 5 | | Apr 2026 | 1.6K | 0.52% | 6 | 18.1K | 5.8% | 4 | | May 2026 | 1.9K | 0.81% | 6 | 9.9K | 4.2% | 5 | | Jun 2026 | 480 | 0.54% | 6 | 3.6K | 4.1% | 5 | | Jul 2026 | 260 | 0.9% | 6 | 1.6K | 5.6% | 5 | | Aug 2026 | 720 | 0.81% | 6 | 2.4K | 2.7% | 5 | | Sep 2026 | 880 | 0.6% | 6 | 3.6K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Balfour’s and Lifetouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Balfour**: Measured on the search term “balfour yearbook”. - **Lifetouch**: Measured on the search term “lifetouch yearbook”. - [Balfour profile](/demand/us/brands/balfour-yearbook) - [Lifetouch profile](/demand/us/brands/lifetouch-yearbook) - [All yearbook companies in the United States](/demand/us/categories/us-yearbook-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Balfour or Lifetouch more popular in search? In September 2026, Lifetouch had more branded searches than Balfour among yearbook companies in the United States. Lifetouch had about 3,600 branded searches, while Balfour had 880. Lifetouch made up 2.4% of all yearbook company searches we track, and Balfour accounted for 0.6%. ## Cite this page Brandwave. "Balfour vs Lifetouch: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/balfour-yearbook-vs-lifetouch-yearbook This page is also available as HTML at https://gobrandwave.com/demand/us/compare/balfour-yearbook-vs-lifetouch-yearbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.