---
title: "Avis vs Turo: Which is searched more in the United States?"
description: "Is Avis or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/avis-vs-turo"
publisher: "Brandwave"
---

# Avis vs Turo: Which is searched more in the United States?

Is Avis or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avis and Turo
- **Competitive set**: Car rental companies
- **Market**: United States
- **Month measured**: Sep 2026
- **Avis Share of Search**: 10.9%
- **Turo Share of Search**: 13.3%

## Is Avis or Turo more popular in search?

- In September 2026, Turo had more branded searches than Avis among car rental companies in the United States. Turo had about 823,000 branded searches, while Avis had 673,000. Turo made up 13.3% of all car rental company searches we track, and Avis accounted for 10.9%.
- The lead changed hands once in the 12 months ending September 2026: Turo took it in April 2026.
- Across the 12 months ending September 2026, Avis’ share of searches among car rental companies in the United States moved from 12.9% to 10.9%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States moved from 10.5% to 13.3%, and its estimated monthly branded searches moved from 673K to 823K.

## How did search popularity change for United States car rental companies in September 2026?

- In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.
- In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
- In September 2026, Avis lost share of searches among car rental companies in the United States, from 11.6% to 10.9%.

## Month by month

| Month | Avis estimated searches | Avis Share of Search | Avis rank | Turo estimated searches | Turo Share of Search | Turo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 12.9% | 4 | 673K | 10.5% | 6 |
| Nov 2025 | 823K | 13.2% | 4 | 673K | 10.8% | 6 |
| Dec 2025 | 823K | 12.6% | 4 | 673K | 10.3% | 6 |
| Jan 2026 | 823K | 13.5% | 3 | 673K | 11.1% | 6 |
| Feb 2026 | 823K | 13.9% | 3 | 673K | 11.3% | 6 |
| Mar 2026 | 1M | 13.2% | 3 | 1M | 13.2% | 5 |
| Apr 2026 | 823K | 12.1% | 5 | 1M | 14.7% | 4 |
| May 2026 | 823K | 11.5% | 5 | 1M | 14% | 4 |
| Jun 2026 | 823K | 11.2% | 6 | 1M | 13.6% | 5 |
| Jul 2026 | 823K | 11.5% | 4 | 823K | 11.5% | 6 |
| Aug 2026 | 823K | 11.6% | 4 | 823K | 11.6% | 6 |
| Sep 2026 | 673K | 10.9% | 6 | 823K | 13.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avis’ and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avis**: Measured on the search term “avis”.
- **Turo**: Measured on the search term “turo”.

- [Avis profile](/demand/us/brands/avis)
- [Turo profile](/demand/us/brands/turo)
- [All car rental companies in the United States](/demand/us/categories/us-car-rental-companies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Avis or Turo more popular in search?

In September 2026, Turo had more branded searches than Avis among car rental companies in the United States. Turo had about 823,000 branded searches, while Avis had 673,000. Turo made up 13.3% of all car rental company searches we track, and Avis accounted for 10.9%.

## Cite this page

Brandwave. "Avis vs Turo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/avis-vs-turo

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/avis-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.