--- title: "Aveeno vs Dove: Which is searched more in the United States?" description: "Is Aveeno or Dove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/aveeno-vs-dove" publisher: "Brandwave" --- # Aveeno vs Dove: Which is searched more in the United States? Is Aveeno or Dove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Dove - **Competitive set**: Body wash brands - **Market**: United States - **Month measured**: Sep 2026 - **Aveeno Share of Search**: 3.9% - **Dove Share of Search**: 19.7% ## Is Aveeno or Dove more popular in search? - In September 2026, Dove had more branded searches than Aveeno among body wash brands in the United States. Dove had about 90,500 branded searches, while Aveeno had 18,100. Dove made up 19.7% of all body wash brand searches we track, and Aveeno accounted for 3.9%. - Dove was ahead of Aveeno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aveeno’s share of searches among body wash brands in the United States moved from 3% to 3.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Dove’s share of searches among body wash brands in the United States moved from 18.2% to 19.7%, and its estimated monthly branded searches held steady at 90.5K. ## Top body wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aveeno was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dove was listed before Aveeno in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aveeno | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Cetaphil | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Native | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Olay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Every Man Jack | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Method | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irish Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash brands - Asked ChatGPT "What's the best body wash for men?": 1. Dove, 2. Cetaphil, 3. Every Man Jack - Asked ChatGPT "Which body wash is best for dry skin?": 1. Aveeno, 2. Dove - Asked ChatGPT "What's a good natural body wash?": named none of the brands we track - Searched Google, AI Overview "body wash": 1. Cetaphil, 2. Native, 3. Dove - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. Olay, 4. Native Not named in any answer: Dr. Squatch, Old Spice, Method, Dial and Irish Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States body wash brands in September 2026? - In September 2026, Dove gained share of searches among body wash brands in the United States, from 19% to 19.7%. - Estimated monthly branded searches for Aveeno in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Dove estimated searches | Dove Share of Search | Dove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 3% | 6 | 90.5K | 18.2% | 2 | | Nov 2025 | 14.8K | 2.7% | 6 | 90.5K | 16.4% | 2 | | Dec 2025 | 18.1K | 3.1% | 6 | 90.5K | 15.5% | 2 | | Jan 2026 | 18.1K | 4% | 5 | 90.5K | 19.8% | 2 | | Feb 2026 | 14.8K | 3.5% | 6 | 74K | 17.7% | 2 | | Mar 2026 | 18.1K | 4.2% | 6 | 74K | 17% | 2 | | Apr 2026 | 14.8K | 3.5% | 6 | 74K | 17.6% | 2 | | May 2026 | 14.8K | 3.5% | 6 | 74K | 17.7% | 2 | | Jun 2026 | 18.1K | 4.2% | 5 | 74K | 17.1% | 2 | | Jul 2026 | 18.1K | 4.6% | 5 | 74K | 18.7% | 2 | | Aug 2026 | 18.1K | 3.8% | 6 | 90.5K | 19% | 2 | | Sep 2026 | 18.1K | 3.9% | 6 | 90.5K | 19.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aveeno’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search term “aveeno body wash”. - **Dove**: Measured on the search term “dove body wash”. - [Aveeno profile](/demand/us/brands/aveeno) - [Dove profile](/demand/us/brands/dove) - [All body wash brands in the United States](/demand/us/categories/us-body-wash-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Dove more popular in search? In September 2026, Dove had more branded searches than Aveeno among body wash brands in the United States. Dove had about 90,500 branded searches, while Aveeno had 18,100. Dove made up 19.7% of all body wash brand searches we track, and Aveeno accounted for 3.9%. ## Cite this page Brandwave. "Aveeno vs Dove: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/aveeno-vs-dove This page is also available as HTML at https://gobrandwave.com/demand/us/compare/aveeno-vs-dove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.