--- title: "Avant vs U.S. Bank: Which is searched more in the United States?" description: "Is Avant or U.S. Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/avant-vs-us-bank" publisher: "Brandwave" --- # Avant vs U.S. Bank: Which is searched more in the United States? Is Avant or U.S. Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avant and U.S. Bank - **Competitive set**: Personal loan platforms - **Market**: United States - **Month measured**: Sep 2026 - **Avant Share of Search**: 20% - **U.S. Bank Share of Search**: 0.65% ## Is Avant or U.S. Bank more popular in search? - In September 2026, Avant had more branded searches than U.S. Bank among personal loan platforms in the United States. Avant had about 136,000 branded searches, while U.S. Bank had 4,400. Avant made up 20% of all personal loan platform searches we track, and U.S. Bank accounted for 0.65%. - Avant was ahead of U.S. Bank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avant’s share of searches among personal loan platforms in the United States moved from 18.2% to 20%, and its estimated monthly branded searches moved from 119K to 136K. - Across the 12 months ending September 2026, U.S. Bank’s share of searches among personal loan platforms in the United States moved from 0.82% to 0.65%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## How did search popularity change for United States personal loan platforms in September 2026? - In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in the United States, with 20% of the searches. - Estimated monthly branded searches for U.S. Bank in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Avant estimated searches | Avant Share of Search | Avant rank | U.S. Bank estimated searches | U.S. Bank Share of Search | U.S. Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 119K | 18.2% | 2 | 5.4K | 0.82% | 8 | | Nov 2025 | 122K | 18.5% | 2 | 6.6K | 1% | 8 | | Dec 2025 | 148K | 19% | 2 | 33.1K | 4.3% | 7 | | Jan 2026 | 121K | 16.3% | 2 | 22.2K | 3% | 7 | | Feb 2026 | 121K | 18.2% | 2 | 9.9K | 1.5% | 8 | | Mar 2026 | 157K | 20.5% | 2 | 22.2K | 2.9% | 7 | | Apr 2026 | 155K | 20.1% | 2 | 9.9K | 1.3% | 8 | | May 2026 | 164K | 21.1% | 2 | 9.9K | 1.3% | 8 | | Jun 2026 | 127K | 17.4% | 2 | 5.4K | 0.74% | 9 | | Jul 2026 | 116K | 15.1% | 3 | 8.1K | 1.1% | 8 | | Aug 2026 | 119K | 15.8% | 3 | 5.4K | 0.72% | 9 | | Sep 2026 | 136K | 20% | 1 | 4.4K | 0.65% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Avant’s and U.S. Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avant**: Measured on the search terms “avant credit card”, “avant loans” and “avant personal loan”, summed into one figure. - **U.S. Bank**: Measured on the search term “us bank personal loan”. - [Avant profile](/demand/us/brands/avant) - [U.S. Bank profile](/demand/us/brands/us-bank) - [All personal loan platforms in the United States](/demand/us/categories/us-personal-loan-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avant or U.S. Bank more popular in search? In September 2026, Avant had more branded searches than U.S. Bank among personal loan platforms in the United States. Avant had about 136,000 branded searches, while U.S. Bank had 4,400. Avant made up 20% of all personal loan platform searches we track, and U.S. Bank accounted for 0.65%. ## Cite this page Brandwave. "Avant vs U.S. Bank: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/avant-vs-us-bank This page is also available as HTML at https://gobrandwave.com/demand/us/compare/avant-vs-us-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.