---
title: "Avant vs Upstart: Which is searched more in United States?"
description: "Which is more popular in search, Avant or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/avant-vs-upstart"
publisher: "Brandwave"
---

# Avant vs Upstart: Which is searched more in United States?

Which is more popular in search, Avant or Upstart? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Avant and Upstart
- **Competitive set**: Personal loan platforms
- **Market**: United States
- **Month measured**: Sep 2026
- **Avant Share of Search**: 26.1%
- **Upstart Share of Search**: 21.1%

## Which is more popular in search, Avant or Upstart?

- In September 2026, Avant had more branded searches than Upstart among personal loan platforms in United States. Avant was estimated to have 136K branded searches compared to Upstart’s 110K, and held a 26.1% Share of Search versus Upstart’s 21.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Upstart took it in July 2026, Avant took it in September 2026.
- Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms in United States moved from 19.4% to 26.1%, and its estimated monthly branded searches moved from 119K to 136K.
- Across the 12 months ending September 2026, Upstart’s estimated Share of Search among personal loan platforms in United States moved from 14.7% to 21.1%, and its estimated monthly branded searches moved from 90.5K to 110K.

## How did search popularity change for United States personal loan platforms in September 2026?

- In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in United States, with 26.1% estimated Share of Search.
- In September 2026, Upstart lost estimated Share of Search among personal loan platforms in United States, from 27.4% to 21.1%.

## Month by month

| Month | Avant estimated searches | Avant Share of Search | Avant rank | Upstart estimated searches | Upstart Share of Search | Upstart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 119K | 19.4% | 2 | 90.5K | 14.7% | 4 |
| Nov 2025 | 122K | 19.7% | 2 | 90.5K | 14.6% | 4 |
| Dec 2025 | 148K | 22.5% | 2 | 90.5K | 13.8% | 4 |
| Jan 2026 | 121K | 19.2% | 2 | 90.5K | 14.4% | 4 |
| Feb 2026 | 121K | 20.1% | 2 | 74K | 12.3% | 4 |
| Mar 2026 | 157K | 22.9% | 2 | 110K | 16.1% | 4 |
| Apr 2026 | 155K | 22.7% | 2 | 110K | 16.1% | 4 |
| May 2026 | 164K | 23.8% | 2 | 110K | 15.9% | 4 |
| Jun 2026 | 127K | 19.6% | 2 | 90.5K | 14% | 4 |
| Jul 2026 | 116K | 18.2% | 3 | 135K | 21.2% | 2 |
| Aug 2026 | 119K | 19.8% | 3 | 165K | 27.4% | 1 |
| Sep 2026 | 136K | 26.1% | 1 | 110K | 21.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Avant’s and Upstart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Avant**: Measured on the search terms “avant credit card”, “avant loans” and “avant personal loan”, summed into one figure.
- **Upstart**: Measured on the search term “upstart loans”.

- [Avant profile](/demand/us/brands/avant)
- [Upstart profile](/demand/us/brands/upstart)
- [All personal loan platforms in United States](/demand/us/categories/us-personal-loan-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Avant or Upstart?

In September 2026, Avant had more branded searches than Upstart among personal loan platforms in United States. Avant was estimated to have 136K branded searches compared to Upstart’s 110K, and held a 26.1% Share of Search versus Upstart’s 21.1%.

## Cite this page

Brandwave. "Avant vs Upstart: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/avant-vs-upstart

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/avant-vs-upstart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.