--- title: "Avant vs Prosper: Which is more popular in the United States?" description: "Is Avant or Prosper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/avant-vs-prosper" publisher: "Brandwave" --- # Avant vs Prosper: Which is more popular in the United States? Is Avant or Prosper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avant and Prosper - **Competitive set**: Personal loan platforms - **Market**: United States - **Month measured**: Oct 2026 - **Avant Share of Search**: 5.9% - **Prosper Share of Search**: 13% ## Is Avant or Prosper more popular in search? - In October 2026, Prosper had more branded searches than Avant among personal loan platforms in the United States. Prosper had about 81,000 branded searches, while Avant had 37,000. Prosper made up 13% of all personal loan platform searches we track, and Avant accounted for 5.9%. - The lead changed hands 2 times in the 12 months ending October 2026: Avant took it in March 2026, Prosper took it in June 2026. - Across the 12 months ending October 2026, Avant’s share of searches among personal loan platforms in the United States moved from 7.4% to 5.9%, and its estimated monthly branded searches moved from 47.9K to 37K. - Across the 12 months ending October 2026, Prosper’s share of searches among personal loan platforms in the United States moved from 10.2% to 13%, and its estimated monthly branded searches moved from 66.2K to 81K. ## Top personal loan platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Avant nor Prosper showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Discover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SoFi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Wells Fargo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Happen Bank | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Upstart | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | U.S. Bank | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LendingClub | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Prosper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LightStream | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Avant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about personal loan platforms - Asked ChatGPT "Which personal loan platform should I use in the US?": 1. Discover, 2. SoFi, 3. Upstart, 4. U.S. Bank - Asked ChatGPT "What are the best personal loan platforms in the US?": 1. Discover, 2. SoFi, 3. Upstart, 4. Happen Bank, 5. Wells Fargo, 6. LendingClub - Asked ChatGPT "What's the best personal loan platform in the US for debt consolidation?": 1. Happen Bank, 2. SoFi, 3. Discover, 4. Upstart - Searched Google, AI Overview "personal loan rates": 1. Wells Fargo, 2. Discover, 3. U.S. Bank - Searched Google, AI Overview "debt consolidation loan": 1. Discover, 2. Wells Fargo Not named in any answer: Prosper, LightStream and Avant. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States personal loan platforms in October 2026? - In October 2026, Prosper overtook LightStream to rank 4th among personal loan platforms in the United States, with 13% of the searches. - In October 2026, Avant lost share of searches among personal loan platforms in the United States, from 6.7% to 5.9%. ## How has branded search for Avant and Prosper changed in the United States over the last 12 months? | Month | Avant estimated searches | Avant Share of Search | Avant rank | Prosper estimated searches | Prosper Share of Search | Prosper rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 47.9K | 7.4% | 6 | 66.2K | 10.2% | 4 | | Dec 2025 | 73.6K | 9.4% | 6 | 81K | 10.3% | 4 | | Jan 2026 | 60.2K | 7.9% | 7 | 81K | 10.7% | 4 | | Feb 2026 | 60.2K | 9% | 5 | 66.2K | 9.9% | 4 | | Mar 2026 | 82.6K | 10.7% | 4 | 81K | 10.5% | 5 | | Apr 2026 | 81K | 10.4% | 4 | 81K | 10.4% | 5 | | May 2026 | 90K | 11.5% | 4 | 81K | 10.3% | 5 | | Jun 2026 | 66.2K | 8.9% | 6 | 81K | 10.8% | 4 | | Jul 2026 | 55.3K | 7% | 7 | 81K | 10.3% | 5 | | Aug 2026 | 45.2K | 6% | 7 | 81K | 10.7% | 5 | | Sep 2026 | 45.2K | 6.7% | 7 | 81K | 12.1% | 5 | | Oct 2026 | 37K | 5.9% | 7 | 81K | 13% | 4 | ## How are Avant’s and Prosper’s branded searches counted? Brandwave collects information about searches that people make online using Avant’s and Prosper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avant**: Measured on the search terms “avant loans” and “avant personal loan”, summed into one figure. - **Prosper**: Measured on the search terms “prosper lending” and “prosper loans”, summed into one figure. - [Avant profile](/demand/us/brands/avant) - [Prosper profile](/demand/us/brands/prosper) - [All personal loan platforms in the United States](/demand/us/categories/us-personal-loan-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avant or Prosper more popular in search? In October 2026, Prosper had more branded searches than Avant among personal loan platforms in the United States. Prosper had about 81,000 branded searches, while Avant had 37,000. Prosper made up 13% of all personal loan platform searches we track, and Avant accounted for 5.9%. ## Cite this page Brandwave. "Avant vs Prosper: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/avant-vs-prosper This page is also available as HTML at https://gobrandwave.com/demand/us/compare/avant-vs-prosper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.