--- title: "Autopay vs Gravity Lending: Which is more popular in the United States?" description: "Is Autopay or Gravity Lending more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/autopay-vs-gravity-lending" publisher: "Brandwave" --- # Autopay vs Gravity Lending: Which is more popular in the United States? Is Autopay or Gravity Lending more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Autopay and Gravity Lending - **Competitive set**: Auto refinance companies - **Market**: United States - **Month measured**: Oct 2026 - **Autopay Share of Search**: 13.3% - **Gravity Lending Share of Search**: 16.3% ## Is Autopay or Gravity Lending more popular in search? - In October 2026, Gravity Lending had more branded searches than Autopay among auto refinance companies in the United States. Gravity Lending had about 5,400 branded searches, while Autopay had 4,400. Gravity Lending made up 16.3% of all auto refinance company searches we track, and Autopay accounted for 13.3%. - Gravity Lending was ahead of Autopay in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Autopay’s share of searches among auto refinance companies in the United States moved from 10.7% to 13.3%, and its estimated monthly branded searches moved from 2.9K to 4.4K. - Across the 12 months ending October 2026, Gravity Lending’s share of searches among auto refinance companies in the United States moved from 19.9% to 16.3%, and its estimated monthly branded searches held steady at 5.4K. ## Top auto refinance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gravity Lending was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Autopay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Autopay and Gravity Lending were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PenFed Credit Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caribou | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Navy Federal Credit Union | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | myAutoloan | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Autopay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gravity Lending | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | RateGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iLending | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about auto refinance companies - Asked ChatGPT "Where's the best place to refinance my car loan?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Asked ChatGPT "Which companies offer the lowest auto refinance rates?": 1. Navy Federal Credit Union, 2. PenFed Credit Union, 3. Gravity Lending, 4. myAutoloan, 5. Caribou - Asked ChatGPT "Is it worth refinancing my car, and who should I use?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Searched Google, AI Overview "auto refinance": 1. PenFed Credit Union - Searched Google, AI Overview "best auto refinance": 1. Autopay, 2. PenFed Credit Union, 3. Navy Federal Credit Union, 4. Gravity Lending Not named in any answer: RateGenius and iLending. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States auto refinance companies in October 2026? - In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches. - In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%. - Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026. ## How has branded search for Autopay and Gravity Lending changed in the United States over the last 12 months? | Month | Autopay estimated searches | Autopay Share of Search | Autopay rank | Gravity Lending estimated searches | Gravity Lending Share of Search | Gravity Lending rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 10.7% | 5 | 5.4K | 19.9% | 2 | | Dec 2025 | 2.4K | 7.4% | 6 | 5.4K | 16.6% | 3 | | Jan 2026 | 3.6K | 9.4% | 5 | 6.6K | 17.2% | 2 | | Feb 2026 | 2.9K | 8.2% | 5 | 6.6K | 18.6% | 2 | | Mar 2026 | 2.9K | 6.9% | 6 | 8.1K | 19.3% | 2 | | Apr 2026 | 2.9K | 6.5% | 7 | 6.6K | 14.8% | 3 | | May 2026 | 2.9K | 6.3% | 7 | 6.6K | 14.4% | 3 | | Jun 2026 | 3.6K | 10.2% | 5 | 6.6K | 18.8% | 2 | | Jul 2026 | 4.4K | 12.2% | 3 | 6.6K | 18.3% | 2 | | Aug 2026 | 4.4K | 14.1% | 3 | 6.6K | 21.1% | 1 | | Sep 2026 | 4.4K | 13.2% | 4 | 6.6K | 19.8% | 2 | | Oct 2026 | 4.4K | 13.3% | 4 | 5.4K | 16.3% | 3 | ## How are Autopay’s and Gravity Lending’s branded searches counted? Brandwave collects information about searches that people make online using Autopay’s and Gravity Lending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Autopay**: Measured on the search term “autopay refinance”. - **Gravity Lending**: Measured on the search term “gravity lending”. - [Autopay profile](/demand/us/brands/autopay) - [Gravity Lending profile](/demand/us/brands/gravity-lending) - [All auto refinance companies in the United States](/demand/us/categories/us-auto-refinance-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Autopay or Gravity Lending more popular in search? In October 2026, Gravity Lending had more branded searches than Autopay among auto refinance companies in the United States. Gravity Lending had about 5,400 branded searches, while Autopay had 4,400. Gravity Lending made up 16.3% of all auto refinance company searches we track, and Autopay accounted for 13.3%. ## Cite this page Brandwave. "Autopay vs Gravity Lending: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/autopay-vs-gravity-lending This page is also available as HTML at https://gobrandwave.com/demand/us/compare/autopay-vs-gravity-lending. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.