--- title: "Australian Gold vs Sun Bum: Which is searched more in the United States?" description: "Is Australian Gold or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/australian-gold-vs-sun-bum" publisher: "Brandwave" --- # Australian Gold vs Sun Bum: Which is searched more in the United States? Is Australian Gold or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Australian Gold and Sun Bum - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Australian Gold Share of Search**: 0.88% - **Sun Bum Share of Search**: 6.7% ## Is Australian Gold or Sun Bum more popular in search? - In September 2026, Sun Bum had more branded searches than Australian Gold among sunscreen brands in the United States. Sun Bum had about 22,200 branded searches, while Australian Gold had 2,900. Sun Bum made up 6.7% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. - Sun Bum was ahead of Australian Gold in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Australian Gold’s share of searches among sunscreen brands in the United States moved from 0.65% to 0.88%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Australian Gold nor Sun Bum showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Sun Bum lost share of searches among sunscreen brands in the United States, from 7.3% to 6.7%. - Australian Gold’s share of searches among sunscreen brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.88% in September 2026. ## Month by month | Month | Australian Gold estimated searches | Australian Gold Share of Search | Australian Gold rank | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.65% | 14 | 18.1K | 6.2% | 6 | | Nov 2025 | 1.6K | 0.52% | 14 | 18.1K | 5.9% | 6 | | Dec 2025 | 1.6K | 0.56% | 14 | 18.1K | 6.3% | 6 | | Jan 2026 | 2.4K | 0.78% | 13 | 22.2K | 7.3% | 6 | | Feb 2026 | 2.9K | 0.88% | 12 | 22.2K | 6.7% | 6 | | Mar 2026 | 8.1K | 1.5% | 12 | 49.5K | 9% | 6 | | Apr 2026 | 6.6K | 1.2% | 12 | 49.5K | 8.9% | 6 | | May 2026 | 9.9K | 1.4% | 11 | 60.5K | 8.4% | 7 | | Jun 2026 | 14.8K | 1.9% | 11 | 74K | 9.7% | 5 | | Jul 2026 | 9.9K | 1.6% | 12 | 49.5K | 8% | 7 | | Aug 2026 | 5.4K | 1.2% | 12 | 33.1K | 7.3% | 8 | | Sep 2026 | 2.9K | 0.88% | 12 | 22.2K | 6.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Australian Gold’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Australian Gold**: Measured on the search term “australian gold sunscreen”. - **Sun Bum**: Measured on the search term “sun bum”. - [Australian Gold profile](/demand/us/brands/australian-gold) - [Sun Bum profile](/demand/us/brands/sun-bum) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Australian Gold or Sun Bum more popular in search? In September 2026, Sun Bum had more branded searches than Australian Gold among sunscreen brands in the United States. Sun Bum had about 22,200 branded searches, while Australian Gold had 2,900. Sun Bum made up 6.7% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. ## Cite this page Brandwave. "Australian Gold vs Sun Bum: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/australian-gold-vs-sun-bum This page is also available as HTML at https://gobrandwave.com/demand/us/compare/australian-gold-vs-sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.