--- title: "Australian Gold vs Beauty of Joseon: Which is searched more in the United States?" description: "Is Australian Gold or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/australian-gold-vs-beauty-of-joseon" publisher: "Brandwave" --- # Australian Gold vs Beauty of Joseon: Which is searched more in the United States? Is Australian Gold or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Australian Gold and Beauty of Joseon - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Australian Gold Share of Search**: 0.88% - **Beauty of Joseon Share of Search**: 18.4% ## Is Australian Gold or Beauty of Joseon more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Australian Gold among sunscreen brands in the United States. Beauty of Joseon had about 60,500 branded searches, while Australian Gold had 2,900. Beauty of Joseon made up 18.4% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. - Beauty of Joseon was ahead of Australian Gold in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Australian Gold’s share of searches among sunscreen brands in the United States moved from 0.65% to 0.88%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States moved from 16.9% to 18.4%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Australian Gold nor Beauty of Joseon showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%. - Australian Gold’s share of searches among sunscreen brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.88% in September 2026. ## Month by month | Month | Australian Gold estimated searches | Australian Gold Share of Search | Australian Gold rank | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.65% | 14 | 49.5K | 16.9% | 2 | | Nov 2025 | 1.6K | 0.52% | 14 | 74K | 24% | 1 | | Dec 2025 | 1.6K | 0.56% | 14 | 60.5K | 21% | 1 | | Jan 2026 | 2.4K | 0.78% | 13 | 60.5K | 19.8% | 1 | | Feb 2026 | 2.9K | 0.88% | 12 | 60.5K | 18.4% | 1 | | Mar 2026 | 8.1K | 1.5% | 12 | 90.5K | 16.5% | 1 | | Apr 2026 | 6.6K | 1.2% | 12 | 90.5K | 16.3% | 1 | | May 2026 | 9.9K | 1.4% | 11 | 90.5K | 12.6% | 2 | | Jun 2026 | 14.8K | 1.9% | 11 | 110K | 14.4% | 1 | | Jul 2026 | 9.9K | 1.6% | 12 | 90.5K | 14.6% | 1 | | Aug 2026 | 5.4K | 1.2% | 12 | 74K | 16.2% | 1 | | Sep 2026 | 2.9K | 0.88% | 12 | 60.5K | 18.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Australian Gold’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Australian Gold**: Measured on the search term “australian gold sunscreen”. - **Beauty of Joseon**: Measured on the search term “beauty of joseon sunscreen”. - [Australian Gold profile](/demand/us/brands/australian-gold) - [Beauty of Joseon profile](/demand/us/brands/beauty-of-joseon) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Australian Gold or Beauty of Joseon more popular in search? In September 2026, Beauty of Joseon had more branded searches than Australian Gold among sunscreen brands in the United States. Beauty of Joseon had about 60,500 branded searches, while Australian Gold had 2,900. Beauty of Joseon made up 18.4% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. ## Cite this page Brandwave. "Australian Gold vs Beauty of Joseon: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/australian-gold-vs-beauty-of-joseon This page is also available as HTML at https://gobrandwave.com/demand/us/compare/australian-gold-vs-beauty-of-joseon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.