--- title: "Aura vs Identity Guard: Which is searched more in United States?" description: "Which is more popular in search, Aura or Identity Guard? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/aura-repricing-vs-identity-guard" publisher: "Brandwave" --- # Aura vs Identity Guard: Which is searched more in United States? Which is more popular in search, Aura or Identity Guard? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aura and Identity Guard - **Competitive set**: Identity protection services - **Market**: United States - **Month measured**: Sep 2026 - **Aura Share of Search**: 1.1% - **Identity Guard Share of Search**: 4.4% ## Which is more popular in search, Aura or Identity Guard? - In September 2026, Identity Guard had more branded searches than Aura among identity protection services in United States. Identity Guard was estimated to have 6.6K branded searches compared to Aura’s 1.6K, and held a 4.4% Share of Search versus Aura’s 1.1%. - Identity Guard was ahead of Aura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aura’s estimated Share of Search among identity protection services in United States moved from 0.85% to 1.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Identity Guard’s estimated Share of Search among identity protection services in United States moved from 6.4% to 4.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## How did search popularity change for United States identity protection services in September 2026? - Estimated monthly branded searches for Aura in United States rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. - Estimated monthly branded searches for Identity Guard in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Aura estimated searches | Aura Share of Search | Aura rank | Identity Guard estimated searches | Identity Guard Share of Search | Identity Guard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.85% | 5 | 9.9K | 6.4% | 2 | | Nov 2025 | 1.3K | 0.86% | 5 | 8.1K | 5.4% | 2 | | Dec 2025 | 1.3K | 0.85% | 6 | 9.9K | 6.4% | 2 | | Jan 2026 | 1.3K | 0.84% | 5 | 9.9K | 6.4% | 2 | | Feb 2026 | 1K | 0.66% | 5 | 8.1K | 5.4% | 2 | | Mar 2026 | 1.3K | 0.72% | 5 | 8.1K | 4.5% | 2 | | Apr 2026 | 1.3K | 0.87% | 5 | 8.1K | 5.4% | 2 | | May 2026 | 1.6K | 1.3% | 4 | 6.6K | 5.3% | 2 | | Jun 2026 | 1.3K | 1.1% | 5 | 6.6K | 5.3% | 2 | | Jul 2026 | 1.6K | 1.3% | 4 | 6.6K | 5.3% | 2 | | Aug 2026 | 1.9K | 1.3% | 4 | 6.6K | 4.4% | 2 | | Sep 2026 | 1.6K | 1.1% | 4 | 6.6K | 4.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Aura’s and Identity Guard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aura**: Measured on the search term “aura repricing”. - **Identity Guard**: Measured on the search term “identity guard”. - [Aura profile](/demand/us/brands/aura-repricing) - [Identity Guard profile](/demand/us/brands/identity-guard) - [All identity protection services in United States](/demand/us/categories/us-identity-protection-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aura or Identity Guard? In September 2026, Identity Guard had more branded searches than Aura among identity protection services in United States. Identity Guard was estimated to have 6.6K branded searches compared to Aura’s 1.6K, and held a 4.4% Share of Search versus Aura’s 1.1%. ## Cite this page Brandwave. "Aura vs Identity Guard: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/aura-repricing-vs-identity-guard This page is also available as HTML at https://gobrandwave.com/demand/us/compare/aura-repricing-vs-identity-guard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.