--- title: "Augusta Precious Metals vs Noble Gold: Which is more popular in the United States?" description: "Is Augusta Precious Metals or Noble Gold more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gold IRA companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/augusta-precious-metals-vs-noble-gold" publisher: "Brandwave" --- # Augusta Precious Metals vs Noble Gold: Which is more popular in the United States? Is Augusta Precious Metals or Noble Gold more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gold IRA companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Augusta Precious Metals and Noble Gold - **Competitive set**: Gold IRA companies - **Market**: United States - **Month measured**: Sep 2026 - **Augusta Precious Metals Share of Search**: 7.9% - **Noble Gold Share of Search**: 6.1% ## Is Augusta Precious Metals or Noble Gold more popular in search? - In September 2026, Augusta Precious Metals had more branded searches than Noble Gold among gold IRA companies in the United States. Augusta Precious Metals had about 1,300 branded searches, while Noble Gold had 1,000. Augusta Precious Metals made up 7.9% of all gold IRA company searches we track, and Noble Gold accounted for 6.1%. - The lead changed hands once in the 11 months ending September 2026: Augusta Precious Metals took it in February 2026. - Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States moved from 5.3% to 7.9%, and its estimated monthly branded searches held steady at 1.3K. - Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States moved from 5.3% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top gold IRA companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Augusta Precious Metals was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Noble Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Augusta Precious Metals was listed before Noble Gold in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Augusta Precious Metals | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birch Gold Group | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Goldco | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | American Hartford Gold | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noble Gold | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lear Capital | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gold IRA companies - Asked ChatGPT "What are the best gold IRA companies?": 1. Augusta Precious Metals, 2. American Hartford Gold, 3. Birch Gold Group, 4. Noble Gold, 5. Goldco - Asked ChatGPT "Who should I use to roll my 401(k) into gold?": 1. Augusta Precious Metals, 2. Goldco, 3. Birch Gold Group - Asked ChatGPT "Which precious metals IRA company has the lowest fees?": 1. Birch Gold Group, 2. Augusta Precious Metals - Searched Google, AI Overview "gold ira": named none of the brands we track - Searched Google, AI Overview "gold ira companies": 1. Augusta Precious Metals, 2. Goldco, 3. American Hartford Gold, 4. Noble Gold Not named in any answer: Lear Capital. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States gold IRA companies in September 2026? - In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%. - In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%. ## How has branded search for Augusta Precious Metals and Noble Gold changed in the United States over the last 12 months? | Month | Augusta Precious Metals estimated searches | Augusta Precious Metals Share of Search | Augusta Precious Metals rank | Noble Gold estimated searches | Noble Gold Share of Search | Noble Gold rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 5.3% | 5 | 1.3K | 5.3% | 6 | | Dec 2025 | 1.6K | 5% | 6 | 2.4K | 7.5% | 5 | | Jan 2026 | 3.6K | 7.3% | 5 | 3.6K | 7.3% | 6 | | Feb 2026 | 2.4K | 6.8% | 5 | 1.9K | 5.4% | 6 | | Mar 2026 | 1.9K | 6.6% | 5 | 1.6K | 5.5% | 6 | | Apr 2026 | 1.9K | 9% | 5 | 1.3K | 6.1% | 6 | | May 2026 | 1.6K | 7.6% | 5 | 1.3K | 6.2% | 6 | | Jun 2026 | 1.6K | 8.7% | 5 | 1.3K | 7.1% | 6 | | Jul 2026 | 1.6K | 9.6% | 5 | 1K | 6% | 6 | | Aug 2026 | 1.6K | 8.8% | 5 | 1K | 5.5% | 6 | | Sep 2026 | 1.3K | 7.9% | 5 | 1K | 6.1% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Augusta Precious Metals’ and Noble Gold’s branded searches counted? Brandwave collects information about searches that people make online using Augusta Precious Metals’ and Noble Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Augusta Precious Metals**: Measured on the search term “augusta precious metals”. - **Noble Gold**: Measured on the search term “noble gold”. - [Augusta Precious Metals profile](/demand/us/brands/augusta-precious-metals) - [Noble Gold profile](/demand/us/brands/noble-gold) - [All gold IRA companies in the United States](/demand/us/categories/us-gold-ira-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Augusta Precious Metals or Noble Gold more popular in search? In September 2026, Augusta Precious Metals had more branded searches than Noble Gold among gold IRA companies in the United States. Augusta Precious Metals had about 1,300 branded searches, while Noble Gold had 1,000. Augusta Precious Metals made up 7.9% of all gold IRA company searches we track, and Noble Gold accounted for 6.1%. ## Cite this page Brandwave. "Augusta Precious Metals vs Noble Gold: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/augusta-precious-metals-vs-noble-gold This page is also available as HTML at https://gobrandwave.com/demand/us/compare/augusta-precious-metals-vs-noble-gold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.