--- title: "AT&T vs Cricket Wireless: Which is searched more in the United States?" description: "Is AT&T or Cricket Wireless more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless carriers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/att-vs-cricket-wireless" publisher: "Brandwave" --- # AT&T vs Cricket Wireless: Which is searched more in the United States? Is AT&T or Cricket Wireless more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wireless carriers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AT&T and Cricket Wireless - **Competitive set**: Wireless carriers - **Market**: United States - **Month measured**: Sep 2026 - **AT&T Share of Search**: 21.7% - **Cricket Wireless Share of Search**: 4.3% ## Is AT&T or Cricket Wireless more popular in search? - In September 2026, AT&T had more branded searches than Cricket Wireless among wireless carriers in the United States. AT&T had about 5 million branded searches, while Cricket Wireless had 1 million. AT&T made up 21.7% of all wireless carrier searches we track, and Cricket Wireless accounted for 4.3%. - AT&T was ahead of Cricket Wireless in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AT&T’s share of searches among wireless carriers in the United States moved from 19.7% to 21.7%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Cricket Wireless’ share of searches among wireless carriers in the United States moved from 4.8% to 4.3%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top wireless carriers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AT&T appeared in all five answers. Cricket Wireless was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AT&T was listed before Cricket Wireless in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Verizon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AT&T | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Visible | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Mint Mobile | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Cricket Wireless | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Xfinity | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Fi | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spectrum | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wireless carriers - Asked ChatGPT "What's the best cell phone carrier in the US?": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless - Asked ChatGPT "Which US phone carrier has the best coverage?": 1. Verizon, 2. AT&T, 3. T-Mobile - Asked ChatGPT "What are the main cell phone carriers in the US?": 1. Verizon, 2. AT&T, 3. T-Mobile, 4. Visible, 5. Mint Mobile, 6. Cricket Wireless, 7. Google Fi - Searched Google, AI Overview "cell phone carriers": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Mint Mobile, 5. Visible, 6. Cricket Wireless, 7. Xfinity, 8. Spectrum - Searched Google, AI Overview "wireless carrier": 1. T-Mobile, 2. Verizon, 3. AT&T, 4. Cricket Wireless, 5. Visible, 6. Mint Mobile Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States wireless carriers in September 2026? - In September 2026, AT&T gained share of searches among wireless carriers in the United States, from 18.5% to 21.7%. - Estimated monthly branded searches for Cricket Wireless in the United States fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## Month by month | Month | AT&T estimated searches | AT&T Share of Search | AT&T rank | Cricket Wireless estimated searches | Cricket Wireless Share of Search | Cricket Wireless rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 19.7% | 3 | 1.2M | 4.8% | 4 | | Nov 2025 | 5M | 19.7% | 3 | 1.2M | 4.8% | 4 | | Dec 2025 | 5M | 18.8% | 3 | 1.2M | 4.6% | 4 | | Jan 2026 | 5M | 20.5% | 3 | 1M | 4.1% | 4 | | Feb 2026 | 4.1M | 21.4% | 3 | 1M | 5.2% | 4 | | Mar 2026 | 4.1M | 19.5% | 3 | 1M | 4.8% | 4 | | Apr 2026 | 4.1M | 21.3% | 3 | 1M | 5.2% | 4 | | May 2026 | 4.1M | 21.4% | 3 | 1M | 5.2% | 4 | | Jun 2026 | 4.1M | 19.6% | 3 | 1M | 4.8% | 4 | | Jul 2026 | 4.1M | 19.5% | 3 | 1M | 4.8% | 4 | | Aug 2026 | 4.1M | 18.5% | 3 | 1M | 4.5% | 4 | | Sep 2026 | 5M | 21.7% | 3 | 1M | 4.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using AT&T’s and Cricket Wireless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AT&T**: Measured on the search term “at&t”. - **Cricket Wireless**: Measured on the search term “cricket wireless”. - [AT&T profile](/demand/us/brands/att) - [Cricket Wireless profile](/demand/us/brands/cricket-wireless) - [All wireless carriers in the United States](/demand/us/categories/us-wireless-carriers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AT&T or Cricket Wireless more popular in search? In September 2026, AT&T had more branded searches than Cricket Wireless among wireless carriers in the United States. AT&T had about 5 million branded searches, while Cricket Wireless had 1 million. AT&T made up 21.7% of all wireless carrier searches we track, and Cricket Wireless accounted for 4.3%. ## Cite this page Brandwave. "AT&T vs Cricket Wireless: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/att-vs-cricket-wireless This page is also available as HTML at https://gobrandwave.com/demand/us/compare/att-vs-cricket-wireless. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.