--- title: "AT&T Fiber vs Optimum: Which is searched more in the United States?" description: "Is AT&T Fiber or Optimum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internet providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/att-fiber-vs-optimum-internet" publisher: "Brandwave" --- # AT&T Fiber vs Optimum: Which is searched more in the United States? Is AT&T Fiber or Optimum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internet providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AT&T Fiber and Optimum - **Competitive set**: Internet providers - **Market**: United States - **Month measured**: Sep 2026 - **AT&T Fiber Share of Search**: 17.3% - **Optimum Share of Search**: 3.1% ## Is AT&T Fiber or Optimum more popular in search? - In September 2026, AT&T Fiber had more branded searches than Optimum among internet providers in the United States. AT&T Fiber had about 751,000 branded searches, while Optimum had 135,000. AT&T Fiber made up 17.3% of all internet provider searches we track, and Optimum accounted for 3.1%. - AT&T Fiber was ahead of Optimum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in the United States moved from 15.2% to 17.3%, and its estimated monthly branded searches moved from 615K to 751K. - Across the 12 months ending September 2026, Optimum’s share of searches among internet providers in the United States moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 135K. ## Top internet providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AT&T Fiber appeared in all five answers. Optimum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AT&T Fiber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Verizon Fios | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Fiber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spectrum | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile Home Internet | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Xfinity | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Starlink | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Frontier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Cox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internet providers - Asked ChatGPT "Which internet provider should I choose in the US?": 1. Verizon Fios, 2. AT&T Fiber, 3. Xfinity, 4. T-Mobile Home Internet, 5. Google Fiber, 6. Frontier, 7. Spectrum - Asked ChatGPT "What are the best home internet providers in the US?": 1. Google Fiber, 2. AT&T Fiber, 3. Verizon Fios, 4. T-Mobile Home Internet, 5. Spectrum, 6. Starlink - Asked ChatGPT "What's the best home internet provider in the US for working from home?": 1. AT&T Fiber, 2. Google Fiber, 3. Verizon Fios, 4. Spectrum, 5. T-Mobile Home Internet - Searched Google, AI Overview "internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. T-Mobile Home Internet, 6. Starlink - Searched Google, AI Overview "best internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. Google Fiber, 6. T-Mobile Home Internet, 7. Starlink Not named in any answer: Cox and Optimum. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States internet providers in September 2026? - In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%. ## Month by month | Month | AT&T Fiber estimated searches | AT&T Fiber Share of Search | AT&T Fiber rank | Optimum estimated searches | Optimum Share of Search | Optimum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 615K | 15.2% | 2 | 135K | 3.3% | 10 | | Nov 2025 | 533K | 13.6% | 3 | 135K | 3.5% | 10 | | Dec 2025 | 503K | 14% | 2 | 135K | 3.7% | 10 | | Jan 2026 | 466K | 11.5% | 4 | 135K | 3.3% | 10 | | Feb 2026 | 436K | 11.9% | 4 | 135K | 3.7% | 10 | | Mar 2026 | 533K | 12.5% | 4 | 135K | 3.2% | 10 | | Apr 2026 | 533K | 13% | 3 | 135K | 3.3% | 10 | | May 2026 | 533K | 13% | 3 | 135K | 3.3% | 10 | | Jun 2026 | 569K | 13.5% | 2 | 135K | 3.2% | 10 | | Jul 2026 | 569K | 13.3% | 2 | 135K | 3.1% | 9 | | Aug 2026 | 569K | 13.2% | 2 | 135K | 3.1% | 10 | | Sep 2026 | 751K | 17.3% | 2 | 135K | 3.1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using AT&T Fiber’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AT&T Fiber**: Measured on the search terms “att fiber” and “att internet”, summed into one figure. - **Optimum**: Measured on the search term “optimum internet”. - [AT&T Fiber profile](/demand/us/brands/att-fiber) - [Optimum profile](/demand/us/brands/optimum-internet) - [All internet providers in the United States](/demand/us/categories/us-internet-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AT&T Fiber or Optimum more popular in search? In September 2026, AT&T Fiber had more branded searches than Optimum among internet providers in the United States. AT&T Fiber had about 751,000 branded searches, while Optimum had 135,000. AT&T Fiber made up 17.3% of all internet provider searches we track, and Optimum accounted for 3.1%. ## Cite this page Brandwave. "AT&T Fiber vs Optimum: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/att-fiber-vs-optimum-internet This page is also available as HTML at https://gobrandwave.com/demand/us/compare/att-fiber-vs-optimum-internet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.