--- title: "Atlas Coffee Club vs Counter Culture Coffee: Which is searched more in the United States?" description: "Is Atlas Coffee Club or Counter Culture Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee subscription brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/atlas-coffee-club-vs-counter-culture-coffee" publisher: "Brandwave" --- # Atlas Coffee Club vs Counter Culture Coffee: Which is searched more in the United States? Is Atlas Coffee Club or Counter Culture Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee subscription brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlas Coffee Club and Counter Culture Coffee - **Competitive set**: Coffee subscription brands - **Market**: United States - **Month measured**: Sep 2026 - **Atlas Coffee Club Share of Search**: 14.5% - **Counter Culture Coffee Share of Search**: 14.5% ## Is Atlas Coffee Club or Counter Culture Coffee more popular in search? - In September 2026, Atlas Coffee Club and Counter Culture Coffee were level in searches among coffee subscription brands in the United States, with an estimated 22.2K branded searches each, at 14.5% of the total each. - The lead changed hands once in the 12 months ending September 2026: Atlas Coffee Club took it in December 2025. - Across the 12 months ending September 2026, Atlas Coffee Club’s share of searches among coffee subscription brands in the United States moved from 13.6% to 14.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee subscription brands in the United States moved from 16.7% to 14.5%, and its estimated monthly branded searches held steady at 22.2K. ## Top coffee subscription brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Atlas Coffee Club appeared in all four answers. Counter Culture Coffee was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Atlas Coffee Club was listed before Counter Culture Coffee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trade Coffee | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Atlas Coffee Club | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bean Box | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Counter Culture Coffee | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Onyx Coffee Lab | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MistoBox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Driftaway Coffee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coffee subscription brands - Asked ChatGPT "Which coffee subscription brand should I buy in the US?": 1. Trade Coffee, 2. Atlas Coffee Club, 3. Counter Culture Coffee, 4. Bean Box - Asked ChatGPT "What are the best coffee subscription brands in the US?": 1. Trade Coffee, 2. Atlas Coffee Club, 3. Counter Culture Coffee, 4. Bean Box, 5. MistoBox, 6. Onyx Coffee Lab - Asked ChatGPT "What's the best coffee subscription brand in the US for fresh roasted coffee?": 1. Trade Coffee, 2. Onyx Coffee Lab, 3. Atlas Coffee Club - Searched Google, AI Overview "best coffee subscription": 1. Trade Coffee, 2. Atlas Coffee Club, 3. Bean Box, 4. MistoBox Not named in any answer: Driftaway Coffee. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States coffee subscription brands in September 2026? - In September 2026, Atlas Coffee Club lost share of searches among coffee subscription brands in the United States, from 17.1% to 14.5%. ## Month by month | Month | Atlas Coffee Club estimated searches | Atlas Coffee Club Share of Search | Atlas Coffee Club rank | Counter Culture Coffee estimated searches | Counter Culture Coffee Share of Search | Counter Culture Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 13.6% | 4 | 22.2K | 16.7% | 3 | | Nov 2025 | 18.1K | 12.4% | 4 | 27.1K | 18.5% | 3 | | Dec 2025 | 40.5K | 21.1% | 2 | 27.1K | 14.2% | 4 | | Jan 2026 | 27.1K | 17.3% | 3 | 27.1K | 17.3% | 4 | | Feb 2026 | 22.2K | 15.3% | 3 | 22.2K | 15.3% | 4 | | Mar 2026 | 27.1K | 16.5% | 3 | 22.2K | 13.5% | 4 | | Apr 2026 | 22.2K | 15.3% | 3 | 22.2K | 15.3% | 4 | | May 2026 | 27.1K | 17.6% | 3 | 22.2K | 14.4% | 4 | | Jun 2026 | 27.1K | 17.6% | 3 | 22.2K | 14.4% | 4 | | Jul 2026 | 22.2K | 14.5% | 3 | 22.2K | 14.5% | 4 | | Aug 2026 | 27.1K | 17.1% | 3 | 22.2K | 14% | 4 | | Sep 2026 | 22.2K | 14.5% | 3 | 22.2K | 14.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Atlas Coffee Club’s and Counter Culture Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlas Coffee Club**: Measured on the search terms “atlas coffee club” and “atlascoffeeclub”, summed into one figure. - **Counter Culture Coffee**: Measured on the search term “counter culture coffee”. - [Atlas Coffee Club profile](/demand/us/brands/atlas-coffee-club) - [Counter Culture Coffee profile](/demand/us/brands/counter-culture-coffee) - [All coffee subscription brands in the United States](/demand/us/categories/us-coffee-subscription-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atlas Coffee Club or Counter Culture Coffee more popular in search? In September 2026, Atlas Coffee Club and Counter Culture Coffee were level in searches among coffee subscription brands in the United States, with an estimated 22.2K branded searches each, at 14.5% of the total each. ## Cite this page Brandwave. "Atlas Coffee Club vs Counter Culture Coffee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/atlas-coffee-club-vs-counter-culture-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/atlas-coffee-club-vs-counter-culture-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.