--- title: "At Home vs Kirkland's: Which is searched more in the United States?" description: "Is At Home or Kirkland's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/at-home-vs-kirklands" publisher: "Brandwave" --- # At Home vs Kirkland's: Which is searched more in the United States? Is At Home or Kirkland's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: At Home and Kirkland's - **Competitive set**: Home decor retailers - **Market**: United States - **Month measured**: Sep 2026 - **At Home Share of Search**: 1.1% - **Kirkland's Share of Search**: 3.7% ## Is At Home or Kirkland's more popular in search? - In September 2026, Kirkland's had more branded searches than At Home among home decor retailers in the United States. Kirkland's had about 673,000 branded searches, while At Home had 201,000. Kirkland's made up 3.7% of all home decor retailer searches we track, and At Home accounted for 1.1%. - Kirkland's was ahead of At Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, At Home’s share of searches among home decor retailers in the United States moved from 1% to 1.1%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 823K to 673K. ## Top home decor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, At Home was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kirkland's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HomeGoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | IKEA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | West Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Anthropologie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CB2 | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crate & Barrel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | World Market | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | At Home | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Kirkland's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home decor retailers - Asked ChatGPT "Where should I buy home decor in the US?": 1. HomeGoods, 2. IKEA, 3. West Elm, 4. Pottery Barn, 5. Anthropologie, 6. Crate & Barrel, 7. World Market, 8. CB2 - Asked ChatGPT "What are the best home decor stores in the US?": 1. West Elm, 2. Anthropologie, 3. CB2, 4. Pottery Barn, 5. Crate & Barrel, 6. IKEA, 7. World Market - Asked ChatGPT "Which home decor store in the US has the best affordable finds?": 1. HomeGoods, 2. IKEA, 3. At Home, 4. World Market - Searched Google, AI Overview "home decor stores": 1. World Market, 2. Kirkland's - Searched Google, AI Overview "home decor": 1. At Home, 2. Anthropologie Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home decor retailers in September 2026? - Estimated monthly branded searches for At Home in the United States rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | At Home estimated searches | At Home Share of Search | At Home rank | Kirkland's estimated searches | Kirkland's Share of Search | Kirkland's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 1% | 9 | 823K | 5.1% | 7 | | Nov 2025 | 246K | 1.1% | 9 | 1.5M | 6.8% | 6 | | Dec 2025 | 165K | 0.77% | 9 | 1M | 4.7% | 6 | | Jan 2026 | 135K | 0.74% | 9 | 823K | 4.5% | 7 | | Feb 2026 | 110K | 0.76% | 9 | 673K | 4.6% | 7 | | Mar 2026 | 165K | 0.95% | 9 | 673K | 3.9% | 7 | | Apr 2026 | 165K | 1.2% | 9 | 550K | 3.9% | 7 | | May 2026 | 165K | 0.97% | 9 | 550K | 3.2% | 7 | | Jun 2026 | 165K | 1% | 9 | 550K | 3.4% | 7 | | Jul 2026 | 201K | 1.2% | 9 | 673K | 4% | 7 | | Aug 2026 | 201K | 0.96% | 9 | 823K | 3.9% | 7 | | Sep 2026 | 201K | 1.1% | 9 | 673K | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using At Home’s and Kirkland's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **At Home**: Measured on the search term “at home store”. - **Kirkland's**: Measured on the search term “kirkland's”. - [At Home profile](/demand/us/brands/at-home) - [Kirkland's profile](/demand/us/brands/kirklands) - [All home decor retailers in the United States](/demand/us/categories/us-home-decor-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is At Home or Kirkland's more popular in search? In September 2026, Kirkland's had more branded searches than At Home among home decor retailers in the United States. Kirkland's had about 673,000 branded searches, while At Home had 201,000. Kirkland's made up 3.7% of all home decor retailer searches we track, and At Home accounted for 1.1%. ## Cite this page Brandwave. "At Home vs Kirkland's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/at-home-vs-kirklands This page is also available as HTML at https://gobrandwave.com/demand/us/compare/at-home-vs-kirklands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.