--- title: "ASUS vs Samsung: Which is searched more in the United States?" description: "Is ASUS or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/asus-vs-samsung" publisher: "Brandwave" --- # ASUS vs Samsung: Which is searched more in the United States? Is ASUS or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Samsung - **Competitive set**: Laptop brands - **Market**: United States - **Month measured**: Sep 2026 - **ASUS Share of Search**: 3% - **Samsung Share of Search**: 2% ## Is ASUS or Samsung more popular in search? - In September 2026, ASUS had more branded searches than Samsung among laptop brands in the United States. ASUS had about 49,500 branded searches, while Samsung had 33,100. ASUS made up 3% of all laptop brand searches we track, and Samsung accounted for 2%. - ASUS was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United States moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United States moved from 1.8% to 2%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware - Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS - Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI Not named in any answer: Framework, Microsoft Surface, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States laptop brands in September 2026? - In September 2026, ASUS rose from 7th to 6th among laptop brands in the United States. - In September 2026, Samsung rose from 10th to 9th among laptop brands in the United States. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 3.2% | 8 | 27.1K | 1.8% | 10 | | Nov 2025 | 60.5K | 3% | 6 | 33.1K | 1.7% | 10 | | Dec 2025 | 60.5K | 3.4% | 6 | 27.1K | 1.5% | 10 | | Jan 2026 | 49.5K | 3.1% | 7 | 27.1K | 1.7% | 10 | | Feb 2026 | 49.5K | 3.3% | 7 | 27.1K | 1.8% | 9 | | Mar 2026 | 49.5K | 2.7% | 7 | 33.1K | 1.8% | 9 | | Apr 2026 | 49.5K | 3.5% | 7 | 27.1K | 1.9% | 9 | | May 2026 | 40.5K | 2.9% | 7 | 27.1K | 1.9% | 9 | | Jun 2026 | 40.5K | 2.9% | 6 | 22.2K | 1.6% | 10 | | Jul 2026 | 49.5K | 3.5% | 6 | 27.1K | 1.9% | 9 | | Aug 2026 | 60.5K | 3.1% | 7 | 33.1K | 1.7% | 10 | | Sep 2026 | 49.5K | 3% | 6 | 33.1K | 2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus laptop”. - **Samsung**: Measured on the search term “samsung laptop”. - [ASUS profile](/demand/us/brands/asus) - [Samsung profile](/demand/us/brands/samsung) - [All laptop brands in the United States](/demand/us/categories/us-laptop-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Samsung more popular in search? In September 2026, ASUS had more branded searches than Samsung among laptop brands in the United States. ASUS had about 49,500 branded searches, while Samsung had 33,100. ASUS made up 3% of all laptop brand searches we track, and Samsung accounted for 2%. ## Cite this page Brandwave. "ASUS vs Samsung: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/asus-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/us/compare/asus-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.