---
title: "Aston Martin vs Jaguar: Which is searched more in the United States?"
description: "Is Aston Martin or Jaguar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/aston-martin-vs-jaguar"
publisher: "Brandwave"
---

# Aston Martin vs Jaguar: Which is searched more in the United States?

Is Aston Martin or Jaguar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aston Martin and Jaguar
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Aston Martin Share of Search**: 0.45%
- **Jaguar Share of Search**: 0.25%

## Is Aston Martin or Jaguar more popular in search?

- In September 2026, Aston Martin had more branded searches than Jaguar among car brands in the United States. Aston Martin had about 301,000 branded searches, while Jaguar had 168,000. Aston Martin made up 0.45% of all car brand searches we track, and Jaguar accounted for 0.25%.
- Aston Martin was ahead of Jaguar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aston Martin’s share of searches among car brands in the United States moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Jaguar’s share of searches among car brands in the United States moved from 0.34% to 0.25%, and its estimated monthly branded searches moved from 234K to 168K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aston Martin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jaguar did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Aston Martin fell from 35th to 39th among car brands in the United States.
- Estimated monthly branded searches for Jaguar in the United States fell 28.2% over 12 measured months, from 234K to 168K in September 2026.

## Month by month

| Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Jaguar estimated searches | Jaguar Share of Search | Jaguar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 0.44% | 40 | 234K | 0.34% | 42 |
| Nov 2025 | 301K | 0.46% | 37 | 192K | 0.3% | 42 |
| Dec 2025 | 301K | 0.45% | 38 | 192K | 0.29% | 43 |
| Jan 2026 | 301K | 0.43% | 38 | 201K | 0.29% | 43 |
| Feb 2026 | 301K | 0.46% | 36 | 201K | 0.3% | 42 |
| Mar 2026 | 368K | 0.49% | 36 | 205K | 0.28% | 43 |
| Apr 2026 | 368K | 0.51% | 37 | 205K | 0.28% | 43 |
| May 2026 | 368K | 0.5% | 37 | 205K | 0.28% | 43 |
| Jun 2026 | 301K | 0.45% | 37 | 184K | 0.28% | 43 |
| Jul 2026 | 301K | 0.45% | 36 | 175K | 0.26% | 44 |
| Aug 2026 | 368K | 0.52% | 35 | 181K | 0.25% | 43 |
| Sep 2026 | 301K | 0.45% | 39 | 168K | 0.25% | 43 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aston Martin’s and Jaguar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aston Martin**: Measured on the search term “aston martin”.
- **Jaguar**: Measured on the search terms “jaguar cars”, “jaguar f pace” and “jaguar f type”, summed into one figure.

- [Aston Martin profile](/demand/us/brands/aston-martin)
- [Jaguar profile](/demand/us/brands/jaguar)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aston Martin or Jaguar more popular in search?

In September 2026, Aston Martin had more branded searches than Jaguar among car brands in the United States. Aston Martin had about 301,000 branded searches, while Jaguar had 168,000. Aston Martin made up 0.45% of all car brand searches we track, and Jaguar accounted for 0.25%.

## Cite this page

Brandwave. "Aston Martin vs Jaguar: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/aston-martin-vs-jaguar

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/aston-martin-vs-jaguar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.