--- title: "Assurant vs USAA: Which is searched more in the United States?" description: "Is Assurant or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Renters insurance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/assurant-vs-usaa" publisher: "Brandwave" --- # Assurant vs USAA: Which is searched more in the United States? Is Assurant or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Renters insurance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Assurant and USAA - **Competitive set**: Renters insurance companies - **Market**: United States - **Month measured**: Sep 2026 - **Assurant Share of Search**: 8.1% - **USAA Share of Search**: 2.4% ## Is Assurant or USAA more popular in search? - In September 2026, Assurant had more branded searches than USAA among renters insurance companies in the United States. Assurant had about 34,100 branded searches, while USAA had 9,900. Assurant made up 8.1% of all renters insurance company searches we track, and USAA accounted for 2.4%. - Assurant was ahead of USAA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States moved from 15.2% to 8.1%, and its estimated monthly branded searches moved from 34.4K to 34.1K. - Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top renters insurance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USAA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Assurant did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | State Farm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amica | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | USAA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Allstate | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Progressive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assurant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toggle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about renters insurance companies - Asked ChatGPT "Which renters insurance company should I use in the US?": 1. Amica, 2. State Farm, 3. Lemonade, 4. USAA - Asked ChatGPT "What are the best renters insurance companies in the US?": 1. State Farm, 2. Amica, 3. Lemonade, 4. USAA, 5. Allstate - Asked ChatGPT "What's the cheapest good renters insurance in the US?": 1. Lemonade, 2. State Farm, 3. USAA - Searched Google, AI Overview "renters insurance": named none of the brands we track - Searched Google, AI Overview "best renters insurance": 1. State Farm, 2. USAA, 3. Amica, 4. Lemonade Not named in any answer: Progressive, Assurant, Liberty Mutual and Toggle. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States renters insurance companies in September 2026? - In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches. - In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches. - In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%. - In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%. ## Month by month | Month | Assurant estimated searches | Assurant Share of Search | Assurant rank | USAA estimated searches | USAA Share of Search | USAA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.4K | 15.2% | 3 | 8.1K | 3.6% | 7 | | Nov 2025 | 28.1K | 15% | 3 | 5.4K | 2.9% | 7 | | Dec 2025 | 34.4K | 13% | 4 | 6.6K | 2.5% | 7 | | Jan 2026 | 34.4K | 10.1% | 6 | 8.1K | 2.4% | 7 | | Feb 2026 | 28.1K | 8.6% | 6 | 8.1K | 2.5% | 8 | | Mar 2026 | 34.4K | 8.8% | 4 | 8.1K | 2.1% | 8 | | Apr 2026 | 34.4K | 10.9% | 4 | 9.9K | 3.1% | 7 | | May 2026 | 34.4K | 7.3% | 5 | 14.8K | 3.1% | 7 | | Jun 2026 | 34.4K | 7.6% | 4 | 14.8K | 3.3% | 7 | | Jul 2026 | 34.4K | 7.3% | 4 | 18.1K | 3.9% | 7 | | Aug 2026 | 41.8K | 12.3% | 3 | 14.8K | 4.4% | 7 | | Sep 2026 | 34.1K | 8.1% | 5 | 9.9K | 2.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Assurant’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Assurant**: Measured on the search terms “assurant renters” and “assurant renters insurance”, summed into one figure. - **USAA**: Measured on the search term “usaa renters insurance”. - [Assurant profile](/demand/us/brands/assurant) - [USAA profile](/demand/us/brands/usaa) - [All renters insurance companies in the United States](/demand/us/categories/us-renters-insurance-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Assurant or USAA more popular in search? In September 2026, Assurant had more branded searches than USAA among renters insurance companies in the United States. Assurant had about 34,100 branded searches, while USAA had 9,900. Assurant made up 8.1% of all renters insurance company searches we track, and USAA accounted for 2.4%. ## Cite this page Brandwave. "Assurant vs USAA: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/assurant-vs-usaa This page is also available as HTML at https://gobrandwave.com/demand/us/compare/assurant-vs-usaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.