--- title: "ASPCA Pet Health Insurance vs Embrace: Which is searched more in the United States?" description: "Is ASPCA Pet Health Insurance or Embrace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/aspca-pet-health-insurance-vs-embrace" publisher: "Brandwave" --- # ASPCA Pet Health Insurance vs Embrace: Which is searched more in the United States? Is ASPCA Pet Health Insurance or Embrace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASPCA Pet Health Insurance and Embrace - **Competitive set**: Pet insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **ASPCA Pet Health Insurance Share of Search**: 5.2% - **Embrace Share of Search**: 8.6% ## Is ASPCA Pet Health Insurance or Embrace more popular in search? - In September 2026, Embrace had more branded searches than ASPCA Pet Health Insurance among pet insurance providers in the United States. Embrace had about 60,900 branded searches, while ASPCA Pet Health Insurance had 36,700. Embrace made up 8.6% of all pet insurance provider searches we track, and ASPCA Pet Health Insurance accounted for 5.2%. - The lead changed hands 3 times in the 12 months ending September 2026: Embrace took it in April 2026, ASPCA Pet Health Insurance took it in July 2026, Embrace took it in August 2026. - Across the 12 months ending September 2026, ASPCA Pet Health Insurance’s share of searches among pet insurance providers in the United States moved from 9.8% to 5.2%, and its estimated monthly branded searches moved from 76.6K to 36.7K. - Across the 12 months ending September 2026, Embrace’s share of searches among pet insurance providers in the United States moved from 8% to 8.6%, and its estimated monthly branded searches moved from 62.4K to 60.9K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASPCA Pet Health Insurance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Embrace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASPCA Pet Health Insurance was listed before Embrace in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pets Best | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASPCA Pet Health Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lemonade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Trupanion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Embrace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AKC Pet Insurance | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Healthy Paws | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Spot | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nationwide | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurer should I buy in the US?": 1. Pets Best, 2. Trupanion, 3. ASPCA Pet Health Insurance, 4. Healthy Paws, 5. Embrace - Asked ChatGPT "What are the best pet insurer brands in the US?": 1. ASPCA Pet Health Insurance, 2. Pets Best, 3. Trupanion, 4. Spot, 5. Embrace, 6. Lemonade, 7. Healthy Paws, 8. Nationwide - Asked ChatGPT "What's the best pet insurer in the US for a sick pet?": 1. AKC Pet Insurance, 2. ASPCA Pet Health Insurance, 3. Pets Best - Searched Google, AI Overview "pet insurance": 1. Lemonade, 2. Pets Best, 3. Embrace - Searched Google, AI Overview "pet insurance for dogs": 1. Lemonade, 2. ASPCA Pet Health Insurance, 3. Pets Best Not named in any answer: Fetch. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States pet insurance providers in September 2026? - In September 2026, Embrace rose from 7th to 6th among pet insurance providers in the United States. - Estimated monthly branded searches for ASPCA Pet Health Insurance in the United States fell 52.1% over 12 measured months, from 76.6K to 36.7K in September 2026. ## Month by month | Month | ASPCA Pet Health Insurance estimated searches | ASPCA Pet Health Insurance Share of Search | ASPCA Pet Health Insurance rank | Embrace estimated searches | Embrace Share of Search | Embrace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 76.6K | 9.8% | 6 | 62.4K | 8% | 7 | | Nov 2025 | 76.6K | 9.9% | 6 | 62.1K | 8% | 7 | | Dec 2025 | 78.6K | 9.9% | 6 | 62.9K | 7.9% | 7 | | Jan 2026 | 121K | 12.6% | 4 | 74.9K | 7.8% | 7 | | Feb 2026 | 140K | 17% | 1 | 62.9K | 7.7% | 7 | | Mar 2026 | 90K | 9.2% | 5 | 75K | 7.7% | 8 | | Apr 2026 | 73.6K | 8.3% | 7 | 74.9K | 8.5% | 6 | | May 2026 | 73.6K | 8.8% | 7 | 74.6K | 8.9% | 6 | | Jun 2026 | 55.3K | 6.6% | 7 | 61K | 7.3% | 6 | | Jul 2026 | 73.6K | 8.4% | 6 | 60.9K | 7% | 7 | | Aug 2026 | 39.7K | 5.3% | 8 | 61K | 8.1% | 7 | | Sep 2026 | 36.7K | 5.2% | 8 | 60.9K | 8.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ASPCA Pet Health Insurance’s and Embrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASPCA Pet Health Insurance**: Measured on the search terms “aspca pet health insurance” and “aspca pet insurance”, summed into one figure. - **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace” and “embrace cat insurance”, summed into one figure. - [ASPCA Pet Health Insurance profile](/demand/us/brands/aspca-pet-health-insurance) - [Embrace profile](/demand/us/brands/embrace) - [All pet insurance providers in the United States](/demand/us/categories/us-pet-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASPCA Pet Health Insurance or Embrace more popular in search? In September 2026, Embrace had more branded searches than ASPCA Pet Health Insurance among pet insurance providers in the United States. Embrace had about 60,900 branded searches, while ASPCA Pet Health Insurance had 36,700. Embrace made up 8.6% of all pet insurance provider searches we track, and ASPCA Pet Health Insurance accounted for 5.2%. ## Cite this page Brandwave. "ASPCA Pet Health Insurance vs Embrace: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/aspca-pet-health-insurance-vs-embrace This page is also available as HTML at https://gobrandwave.com/demand/us/compare/aspca-pet-health-insurance-vs-embrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.