--- title: "Ashley vs Wayfair: Which is searched more in the United States?" description: "Is Ashley or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ashley-furniture-vs-wayfair" publisher: "Brandwave" --- # Ashley vs Wayfair: Which is searched more in the United States? Is Ashley or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ashley and Wayfair - **Competitive set**: Furniture retailers - **Market**: United States - **Month measured**: Sep 2026 - **Ashley Share of Search**: 10.2% - **Wayfair Share of Search**: 27.2% ## Is Ashley or Wayfair more popular in search? - In September 2026, Wayfair had more branded searches than Ashley among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Ashley had 2.3 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Ashley accounted for 10.2%. - Wayfair was ahead of Ashley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States moved from 11.7% to 10.2%, and its estimated monthly branded searches held steady at 2.3M. - Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States moved from 25.1% to 27.2%, and its estimated monthly branded searches moved from 5M to 6.1M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Ashley and Wayfair showed up in all three answers. Ashley was listed before Wayfair in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%. - In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%. ## Month by month | Month | Ashley estimated searches | Ashley Share of Search | Ashley rank | Wayfair estimated searches | Wayfair Share of Search | Wayfair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3M | 11.7% | 3 | 5M | 25.1% | 2 | | Nov 2025 | 2.9M | 11.1% | 3 | 6.1M | 23.6% | 2 | | Dec 2025 | 2.3M | 10.2% | 4 | 5M | 21.9% | 2 | | Jan 2026 | 2.4M | 10.4% | 3 | 5M | 22.2% | 2 | | Feb 2026 | 2.3M | 11.9% | 3 | 5M | 25.4% | 2 | | Mar 2026 | 2.3M | 10.8% | 3 | 5M | 23.4% | 2 | | Apr 2026 | 1.9M | 9.4% | 3 | 6.1M | 30.6% | 2 | | May 2026 | 2.3M | 10% | 3 | 6.1M | 26.7% | 2 | | Jun 2026 | 1.9M | 9.3% | 3 | 5M | 24.8% | 2 | | Jul 2026 | 1.9M | 9% | 3 | 5M | 23.9% | 2 | | Aug 2026 | 2.3M | 9.3% | 3 | 6.1M | 24.7% | 2 | | Sep 2026 | 2.3M | 10.2% | 3 | 6.1M | 27.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ashley’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ashley**: Measured on the search terms “ashley furniture” and “ashley homestore”, summed into one figure. - **Wayfair**: Measured on the search term “wayfair”. - [Ashley profile](/demand/us/brands/ashley-furniture) - [Wayfair profile](/demand/us/brands/wayfair) - [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ashley or Wayfair more popular in search? In September 2026, Wayfair had more branded searches than Ashley among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Ashley had 2.3 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Ashley accounted for 10.2%. ## Cite this page Brandwave. "Ashley vs Wayfair: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ashley-furniture-vs-wayfair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ashley-furniture-vs-wayfair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.