--- title: "Arm & Hammer vs Tru Earth: Which is searched more in the United States?" description: "Is Arm & Hammer or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tru-earth" publisher: "Brandwave" --- # Arm & Hammer vs Tru Earth: Which is searched more in the United States? Is Arm & Hammer or Tru Earth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Tru Earth - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 20.5% - **Tru Earth Share of Search**: 0.66% ## Is Arm & Hammer or Tru Earth more popular in search? - In September 2026, Arm & Hammer had more branded searches than Tru Earth among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Tru Earth had 1,300. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Tru Earth accounted for 0.66%. - Arm & Hammer was ahead of Tru Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States moved from 15.4% to 20.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Tru Earth’s share of searches among laundry detergent brands in the United States moved from 0.91% to 0.66%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tru Earth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%. - In September 2026, Tru Earth fell from 9th to 10th among laundry detergent brands in the United States. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Tru Earth estimated searches | Tru Earth Share of Search | Tru Earth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 15.4% | 2 | 2.4K | 0.91% | 8 | | Nov 2025 | 40.5K | 16.7% | 2 | 2.4K | 0.99% | 8 | | Dec 2025 | 40.5K | 16.9% | 2 | 1.9K | 0.79% | 10 | | Jan 2026 | 49.5K | 17.6% | 2 | 1.9K | 0.67% | 10 | | Feb 2026 | 40.5K | 18.2% | 2 | 1.9K | 0.85% | 9 | | Mar 2026 | 40.5K | 15.9% | 2 | 1.9K | 0.74% | 9 | | Apr 2026 | 40.5K | 18.9% | 2 | 1.9K | 0.89% | 9 | | May 2026 | 40.5K | 20.5% | 2 | 1.6K | 0.81% | 9 | | Jun 2026 | 40.5K | 22% | 2 | 1.6K | 0.87% | 9 | | Jul 2026 | 40.5K | 20.6% | 2 | 1.6K | 0.81% | 9 | | Aug 2026 | 49.5K | 21.4% | 2 | 1.6K | 0.69% | 9 | | Sep 2026 | 40.5K | 20.5% | 2 | 1.3K | 0.66% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer detergent”. - **Tru Earth**: Measured on the search term “tru earth”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Tru Earth profile](/demand/us/brands/tru-earth) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Tru Earth more popular in search? In September 2026, Arm & Hammer had more branded searches than Tru Earth among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Tru Earth had 1,300. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Tru Earth accounted for 0.66%. ## Cite this page Brandwave. "Arm & Hammer vs Tru Earth: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tru-earth This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tru-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.