--- title: "Arm & Hammer vs Tide: Which is searched more in the United States?" description: "Is Arm & Hammer or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tide" publisher: "Brandwave" --- # Arm & Hammer vs Tide: Which is searched more in the United States? Is Arm & Hammer or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Tide - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 20.5% - **Tide Share of Search**: 44.3% ## Is Arm & Hammer or Tide more popular in search? - In September 2026, Tide had more branded searches than Arm & Hammer among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Arm & Hammer had 40,500. Tide made up 44.3% of all laundry detergent brand searches we track, and Arm & Hammer accounted for 20.5%. - Tide was ahead of Arm & Hammer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States moved from 15.4% to 20.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States moved from 56.4% to 44.3%, and its estimated monthly branded searches moved from 148K to 87.6K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tide was listed before Arm & Hammer in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%. - In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 15.4% | 2 | 148K | 56.4% | 1 | | Nov 2025 | 40.5K | 16.7% | 2 | 135K | 55.4% | 1 | | Dec 2025 | 40.5K | 16.9% | 2 | 135K | 56% | 1 | | Jan 2026 | 49.5K | 17.6% | 2 | 165K | 58.4% | 1 | | Feb 2026 | 40.5K | 18.2% | 2 | 121K | 54.3% | 1 | | Mar 2026 | 40.5K | 15.9% | 2 | 148K | 57.9% | 1 | | Apr 2026 | 40.5K | 18.9% | 2 | 110K | 51.4% | 1 | | May 2026 | 40.5K | 20.5% | 2 | 93.6K | 47.5% | 1 | | Jun 2026 | 40.5K | 22% | 2 | 87.6K | 47.6% | 1 | | Jul 2026 | 40.5K | 20.6% | 2 | 93.6K | 47.5% | 1 | | Aug 2026 | 49.5K | 21.4% | 2 | 115K | 49.5% | 1 | | Sep 2026 | 40.5K | 20.5% | 2 | 87.6K | 44.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer detergent”. - **Tide**: Measured on the search terms “tide laundry detergent” and “tide pods”, summed into one figure. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Tide profile](/demand/us/brands/tide) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Tide more popular in search? In September 2026, Tide had more branded searches than Arm & Hammer among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Arm & Hammer had 40,500. Tide made up 44.3% of all laundry detergent brand searches we track, and Arm & Hammer accounted for 20.5%. ## Cite this page Brandwave. "Arm & Hammer vs Tide: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tide This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.