--- title: "Arm & Hammer vs Hello: Which is searched more in the United States?" description: "Is Arm & Hammer or Hello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-hello-products" publisher: "Brandwave" --- # Arm & Hammer vs Hello: Which is searched more in the United States? Is Arm & Hammer or Hello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Hello - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 3.8% - **Hello Share of Search**: 5.7% ## Is Arm & Hammer or Hello more popular in search? - In September 2026, Hello had more branded searches than Arm & Hammer among oral care brands in the United States. Hello had about 27,100 branded searches, while Arm & Hammer had 18,100. Hello made up 5.7% of all oral care brand searches we track, and Arm & Hammer accounted for 3.8%. - Hello was ahead of Arm & Hammer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among oral care brands in the United States moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Hello’s share of searches among oral care brands in the United States moved from 6.3% to 5.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Arm & Hammer nor Hello showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches. - In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Hello estimated searches | Hello Share of Search | Hello rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 3.4% | 11 | 27.1K | 6.3% | 9 | | Nov 2025 | 14.8K | 3.3% | 11 | 27.1K | 6.1% | 9 | | Dec 2025 | 14.8K | 3.1% | 12 | 33.1K | 6.9% | 9 | | Jan 2026 | 14.8K | 3% | 12 | 33.1K | 6.6% | 7 | | Feb 2026 | 14.8K | 3.3% | 12 | 33.1K | 7.3% | 6 | | Mar 2026 | 14.8K | 3.1% | 12 | 33.1K | 6.9% | 7 | | Apr 2026 | 18.1K | 4% | 11 | 33.1K | 7.4% | 6 | | May 2026 | 14.8K | 3.4% | 12 | 33.1K | 7.6% | 6 | | Jun 2026 | 14.8K | 3.5% | 12 | 27.1K | 6.3% | 8 | | Jul 2026 | 14.8K | 3.1% | 12 | 33.1K | 7% | 7 | | Aug 2026 | 14.8K | 3.2% | 12 | 33.1K | 7.1% | 6 | | Sep 2026 | 18.1K | 3.8% | 11 | 27.1K | 5.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Hello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer toothpaste”. - **Hello**: Measured on the search term “hello toothpaste”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Hello profile](/demand/us/brands/hello-products) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Hello more popular in search? In September 2026, Hello had more branded searches than Arm & Hammer among oral care brands in the United States. Hello had about 27,100 branded searches, while Arm & Hammer had 18,100. Hello made up 5.7% of all oral care brand searches we track, and Arm & Hammer accounted for 3.8%. ## Cite this page Brandwave. "Arm & Hammer vs Hello: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-hello-products This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-hello-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.