--- title: "Arm & Hammer vs Gain: Which is searched more in the United States?" description: "Is Arm & Hammer or Gain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-gain" publisher: "Brandwave" --- # Arm & Hammer vs Gain: Which is searched more in the United States? Is Arm & Hammer or Gain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Gain - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 20.5% - **Gain Share of Search**: 9.2% ## Is Arm & Hammer or Gain more popular in search? - In September 2026, Arm & Hammer had more branded searches than Gain among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Gain had 18,100. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Gain accounted for 9.2%. - Arm & Hammer was ahead of Gain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States moved from 15.4% to 20.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Gain’s share of searches among laundry detergent brands in the United States moved from 8.5% to 9.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gain was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arm & Hammer was listed before Gain in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%. - In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Gain estimated searches | Gain Share of Search | Gain rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 15.4% | 2 | 22.2K | 8.5% | 3 | | Nov 2025 | 40.5K | 16.7% | 2 | 18.1K | 7.5% | 3 | | Dec 2025 | 40.5K | 16.9% | 2 | 18.1K | 7.5% | 3 | | Jan 2026 | 49.5K | 17.6% | 2 | 18.1K | 6.4% | 3 | | Feb 2026 | 40.5K | 18.2% | 2 | 14.8K | 6.6% | 3 | | Mar 2026 | 40.5K | 15.9% | 2 | 18.1K | 7.1% | 3 | | Apr 2026 | 40.5K | 18.9% | 2 | 18.1K | 8.5% | 3 | | May 2026 | 40.5K | 20.5% | 2 | 18.1K | 9.2% | 3 | | Jun 2026 | 40.5K | 22% | 2 | 14.8K | 8% | 3 | | Jul 2026 | 40.5K | 20.6% | 2 | 18.1K | 9.2% | 3 | | Aug 2026 | 49.5K | 21.4% | 2 | 18.1K | 7.8% | 3 | | Sep 2026 | 40.5K | 20.5% | 2 | 18.1K | 9.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Gain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer detergent”. - **Gain**: Measured on the search term “gain detergent”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Gain profile](/demand/us/brands/gain) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Gain more popular in search? In September 2026, Arm & Hammer had more branded searches than Gain among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Gain had 18,100. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Gain accounted for 9.2%. ## Cite this page Brandwave. "Arm & Hammer vs Gain: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-gain This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-gain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.