--- title: "Arm & Hammer vs Fresh Step: Which is searched more in the United States?" description: "Is Arm & Hammer or Fresh Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-fresh-step" publisher: "Brandwave" --- # Arm & Hammer vs Fresh Step: Which is searched more in the United States? Is Arm & Hammer or Fresh Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Fresh Step - **Competitive set**: Cat litter brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 10.9% - **Fresh Step Share of Search**: 3.2% ## Is Arm & Hammer or Fresh Step more popular in search? - In September 2026, Arm & Hammer had more branded searches than Fresh Step among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Fresh Step had 4,400. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Fresh Step accounted for 3.2%. - Arm & Hammer was ahead of Fresh Step in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Fresh Step’s share of searches among cat litter brands in the United States moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 4.4K. ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fresh Step was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arm & Hammer was listed before Fresh Step in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arm & Hammer | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Elsey's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tidy Cats | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Boxiecat | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | World's Best Cat Litter | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh Step | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Okocat | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PrettyLitter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sustainably Yours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scoop Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter?": 1. Dr. Elsey's, 2. Arm & Hammer, 3. Okocat, 4. World's Best Cat Litter - Asked ChatGPT "Which cat litter controls odor best?": 1. Tidy Cats, 2. Dr. Elsey's - Asked ChatGPT "What's the best natural cat litter?": 1. Okocat - Searched Google, AI Overview "cat litter": 1. Arm & Hammer, 2. Fresh Step - Searched Google, AI Overview "best cat litter": 1. Boxiecat, 2. World's Best Cat Litter, 3. Arm & Hammer Not named in any answer: PrettyLitter, Sustainably Yours and Scoop Away. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat litter brands in September 2026? - In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Fresh Step estimated searches | Fresh Step Share of Search | Fresh Step rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 9.3% | 3 | 4.4K | 2.8% | 6 | | Nov 2025 | 14.8K | 9.7% | 3 | 4.4K | 2.9% | 6 | | Dec 2025 | 14.8K | 9.4% | 3 | 4.4K | 2.8% | 6 | | Jan 2026 | 14.8K | 9.2% | 3 | 5.4K | 3.4% | 6 | | Feb 2026 | 12.1K | 8.5% | 3 | 4.4K | 3.1% | 6 | | Mar 2026 | 14.8K | 10.7% | 3 | 5.4K | 3.9% | 5 | | Apr 2026 | 12.1K | 10.4% | 3 | 4.4K | 3.8% | 6 | | May 2026 | 12.1K | 8.9% | 3 | 4.4K | 3.2% | 6 | | Jun 2026 | 12.1K | 9.1% | 3 | 4.4K | 3.3% | 6 | | Jul 2026 | 12.1K | 8.5% | 3 | 4.4K | 3.1% | 7 | | Aug 2026 | 14.8K | 10.4% | 3 | 5.4K | 3.8% | 6 | | Sep 2026 | 14.8K | 10.9% | 3 | 4.4K | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Fresh Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer cat litter”. - **Fresh Step**: Measured on the search term “fresh step”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Fresh Step profile](/demand/us/brands/fresh-step) - [All cat litter brands in the United States](/demand/us/categories/us-cat-litter-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Fresh Step more popular in search? In September 2026, Arm & Hammer had more branded searches than Fresh Step among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Fresh Step had 4,400. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Fresh Step accounted for 3.2%. ## Cite this page Brandwave. "Arm & Hammer vs Fresh Step: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-fresh-step This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-fresh-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.