--- title: "Arm & Hammer vs Dr. Elsey's: Which is searched more in the United States?" description: "Is Arm & Hammer or Dr. Elsey's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-dr-elseys" publisher: "Brandwave" --- # Arm & Hammer vs Dr. Elsey's: Which is searched more in the United States? Is Arm & Hammer or Dr. Elsey's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Dr. Elsey's - **Competitive set**: Cat litter brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 10.9% - **Dr. Elsey's Share of Search**: 2.6% ## Is Arm & Hammer or Dr. Elsey's more popular in search? - In September 2026, Arm & Hammer had more branded searches than Dr. Elsey's among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Dr. Elsey's had 3,600. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Dr. Elsey's accounted for 2.6%. - Arm & Hammer was ahead of Dr. Elsey's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Dr. Elsey's’ share of searches among cat litter brands in the United States moved from 2.3% to 2.6%, and its estimated monthly branded searches held steady at 3.6K. ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dr. Elsey's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arm & Hammer and Dr. Elsey's were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arm & Hammer | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Elsey's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tidy Cats | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Boxiecat | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | World's Best Cat Litter | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh Step | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Okocat | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PrettyLitter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sustainably Yours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scoop Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter?": 1. Dr. Elsey's, 2. Arm & Hammer, 3. Okocat, 4. World's Best Cat Litter - Asked ChatGPT "Which cat litter controls odor best?": 1. Tidy Cats, 2. Dr. Elsey's - Asked ChatGPT "What's the best natural cat litter?": 1. Okocat - Searched Google, AI Overview "cat litter": 1. Arm & Hammer, 2. Fresh Step - Searched Google, AI Overview "best cat litter": 1. Boxiecat, 2. World's Best Cat Litter, 3. Arm & Hammer Not named in any answer: PrettyLitter, Sustainably Yours and Scoop Away. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat litter brands in September 2026? Neither Arm & Hammer nor Dr. Elsey's moved beyond provider rounding among cat litter brands in Sep 2026. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Dr. Elsey's estimated searches | Dr. Elsey's Share of Search | Dr. Elsey's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 9.3% | 3 | 3.6K | 2.3% | 7 | | Nov 2025 | 14.8K | 9.7% | 3 | 3.6K | 2.4% | 7 | | Dec 2025 | 14.8K | 9.4% | 3 | 3.6K | 2.3% | 7 | | Jan 2026 | 14.8K | 9.2% | 3 | 3.6K | 2.2% | 7 | | Feb 2026 | 12.1K | 8.5% | 3 | 2.9K | 2% | 7 | | Mar 2026 | 14.8K | 10.7% | 3 | 3.6K | 2.6% | 7 | | Apr 2026 | 12.1K | 10.4% | 3 | 2.9K | 2.5% | 7 | | May 2026 | 12.1K | 8.9% | 3 | 3.6K | 2.6% | 7 | | Jun 2026 | 12.1K | 9.1% | 3 | 3.6K | 2.7% | 7 | | Jul 2026 | 12.1K | 8.5% | 3 | 4.4K | 3.1% | 6 | | Aug 2026 | 14.8K | 10.4% | 3 | 4.4K | 3.1% | 7 | | Sep 2026 | 14.8K | 10.9% | 3 | 3.6K | 2.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Dr. Elsey's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer cat litter”. - **Dr. Elsey's**: Measured on the search term “dr elsey's”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Dr. Elsey's profile](/demand/us/brands/dr-elseys) - [All cat litter brands in the United States](/demand/us/categories/us-cat-litter-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Dr. Elsey's more popular in search? In September 2026, Arm & Hammer had more branded searches than Dr. Elsey's among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Dr. Elsey's had 3,600. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Dr. Elsey's accounted for 2.6%. ## Cite this page Brandwave. "Arm & Hammer vs Dr. Elsey's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-dr-elseys This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-dr-elseys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.