--- title: "Arm & Hammer vs Boxiecat: Which is searched more in the United States?" description: "Is Arm & Hammer or Boxiecat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-boxiecat" publisher: "Brandwave" --- # Arm & Hammer vs Boxiecat: Which is searched more in the United States? Is Arm & Hammer or Boxiecat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat litter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Boxiecat - **Competitive set**: Cat litter brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 10.9% - **Boxiecat Share of Search**: 0.95% ## Is Arm & Hammer or Boxiecat more popular in search? - In September 2026, Arm & Hammer had more branded searches than Boxiecat among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Boxiecat had 1,300. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Boxiecat accounted for 0.95%. - Arm & Hammer was ahead of Boxiecat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Boxiecat’s share of searches among cat litter brands in the United States moved from 1% to 0.95%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Boxiecat was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arm & Hammer was listed before Boxiecat in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arm & Hammer | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Elsey's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tidy Cats | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Boxiecat | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | World's Best Cat Litter | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh Step | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Okocat | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PrettyLitter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sustainably Yours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scoop Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter?": 1. Dr. Elsey's, 2. Arm & Hammer, 3. Okocat, 4. World's Best Cat Litter - Asked ChatGPT "Which cat litter controls odor best?": 1. Tidy Cats, 2. Dr. Elsey's - Asked ChatGPT "What's the best natural cat litter?": 1. Okocat - Searched Google, AI Overview "cat litter": 1. Arm & Hammer, 2. Fresh Step - Searched Google, AI Overview "best cat litter": 1. Boxiecat, 2. World's Best Cat Litter, 3. Arm & Hammer Not named in any answer: PrettyLitter, Sustainably Yours and Scoop Away. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat litter brands in September 2026? - In September 2026, Boxiecat fell from 9th to 10th among cat litter brands in the United States. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Boxiecat estimated searches | Boxiecat Share of Search | Boxiecat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 9.3% | 3 | 1.6K | 1% | 9 | | Nov 2025 | 14.8K | 9.7% | 3 | 1.6K | 1.1% | 10 | | Dec 2025 | 14.8K | 9.4% | 3 | 1.9K | 1.2% | 8 | | Jan 2026 | 14.8K | 9.2% | 3 | 1.9K | 1.2% | 8 | | Feb 2026 | 12.1K | 8.5% | 3 | 1.6K | 1.1% | 9 | | Mar 2026 | 14.8K | 10.7% | 3 | 1.6K | 1.2% | 10 | | Apr 2026 | 12.1K | 10.4% | 3 | 1.6K | 1.4% | 10 | | May 2026 | 12.1K | 8.9% | 3 | 1.9K | 1.4% | 8 | | Jun 2026 | 12.1K | 9.1% | 3 | 1.6K | 1.2% | 9 | | Jul 2026 | 12.1K | 8.5% | 3 | 1.6K | 1.1% | 9 | | Aug 2026 | 14.8K | 10.4% | 3 | 1.9K | 1.3% | 9 | | Sep 2026 | 14.8K | 10.9% | 3 | 1.3K | 0.95% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Boxiecat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer cat litter”. - **Boxiecat**: Measured on the search term “boxiecat”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Boxiecat profile](/demand/us/brands/boxiecat) - [All cat litter brands in the United States](/demand/us/categories/us-cat-litter-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Boxiecat more popular in search? In September 2026, Arm & Hammer had more branded searches than Boxiecat among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Boxiecat had 1,300. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Boxiecat accounted for 0.95%. ## Cite this page Brandwave. "Arm & Hammer vs Boxiecat: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-boxiecat This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-boxiecat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.