--- title: "Arm & Hammer vs Blueland: Which is searched more in the United States?" description: "Is Arm & Hammer or Blueland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-blueland" publisher: "Brandwave" --- # Arm & Hammer vs Blueland: Which is searched more in the United States? Is Arm & Hammer or Blueland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arm & Hammer and Blueland - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Arm & Hammer Share of Search**: 20.5% - **Blueland Share of Search**: 1.5% ## Is Arm & Hammer or Blueland more popular in search? - In September 2026, Arm & Hammer had more branded searches than Blueland among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Blueland had 2,900. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Blueland accounted for 1.5%. - Arm & Hammer was ahead of Blueland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States moved from 15.4% to 20.5%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Blueland’s share of searches among laundry detergent brands in the United States moved from 0.61% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 2.9K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Blueland did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%. - Estimated monthly branded searches for Blueland in the United States rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026. ## Month by month | Month | Arm & Hammer estimated searches | Arm & Hammer Share of Search | Arm & Hammer rank | Blueland estimated searches | Blueland Share of Search | Blueland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 15.4% | 2 | 1.6K | 0.61% | 9 | | Nov 2025 | 40.5K | 16.7% | 2 | 1.9K | 0.78% | 9 | | Dec 2025 | 40.5K | 16.9% | 2 | 2.4K | 1% | 8 | | Jan 2026 | 49.5K | 17.6% | 2 | 2.9K | 1% | 8 | | Feb 2026 | 40.5K | 18.2% | 2 | 2.4K | 1.1% | 8 | | Mar 2026 | 40.5K | 15.9% | 2 | 2.9K | 1.1% | 8 | | Apr 2026 | 40.5K | 18.9% | 2 | 2.9K | 1.4% | 8 | | May 2026 | 40.5K | 20.5% | 2 | 2.9K | 1.5% | 8 | | Jun 2026 | 40.5K | 22% | 2 | 2.4K | 1.3% | 8 | | Jul 2026 | 40.5K | 20.6% | 2 | 2.9K | 1.5% | 8 | | Aug 2026 | 49.5K | 21.4% | 2 | 3.6K | 1.6% | 8 | | Sep 2026 | 40.5K | 20.5% | 2 | 2.9K | 1.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Arm & Hammer’s and Blueland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arm & Hammer**: Measured on the search term “arm and hammer detergent”. - **Blueland**: Measured on the search term “blueland laundry tablets”. - [Arm & Hammer profile](/demand/us/brands/arm-and-hammer) - [Blueland profile](/demand/us/brands/blueland) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arm & Hammer or Blueland more popular in search? In September 2026, Arm & Hammer had more branded searches than Blueland among laundry detergent brands in the United States. Arm & Hammer had about 40,500 branded searches, while Blueland had 2,900. Arm & Hammer made up 20.5% of all laundry detergent brand searches we track, and Blueland accounted for 1.5%. ## Cite this page Brandwave. "Arm & Hammer vs Blueland: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-blueland This page is also available as HTML at https://gobrandwave.com/demand/us/compare/arm-and-hammer-vs-blueland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.