--- title: "AppFolio vs Innago: Which is searched more in the United States?" description: "Is AppFolio or Innago more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property management software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/appfolio-vs-innago" publisher: "Brandwave" --- # AppFolio vs Innago: Which is searched more in the United States? Is AppFolio or Innago more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property management software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AppFolio and Innago - **Competitive set**: Property management software - **Market**: United States - **Month measured**: Sep 2026 - **AppFolio Share of Search**: 31.5% - **Innago Share of Search**: 5.2% ## Is AppFolio or Innago more popular in search? - In September 2026, AppFolio had more branded searches than Innago among property management software in the United States. AppFolio had about 135,000 branded searches, while Innago had 22,200. AppFolio made up 31.5% of all property management software searches we track, and Innago accounted for 5.2%. - AppFolio was ahead of Innago in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AppFolio’s share of searches among property management software in the United States moved from 27.6% to 31.5%, and its estimated monthly branded searches moved from 110K to 135K. - Across the 12 months ending September 2026, Innago’s share of searches among property management software in the United States moved from 5.6% to 5.2%, and its estimated monthly branded searches held steady at 22.2K. ## Top property management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Innago was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AppFolio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Innago was listed before AppFolio in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TurboTenant | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Buildium | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DoorLoop | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Avail | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | AppFolio | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Innago | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | RentRedi | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | TenantCloud | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Yardi | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Entrata | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about property management software - Asked ChatGPT "Which property management system should I use in the US?": 1. DoorLoop, 2. Buildium, 3. AppFolio, 4. TurboTenant, 5. Yardi - Asked ChatGPT "What are the best property management systems in the US?": 1. Buildium, 2. AppFolio, 3. DoorLoop, 4. Yardi, 5. Innago - Asked ChatGPT "What's the best property management system in the US for a small landlord?": 1. Avail, 2. TurboTenant, 3. Innago, 4. DoorLoop - Searched Google, AI Overview "property management software": 1. TurboTenant, 2. RentRedi, 3. Innago, 4. TenantCloud, 5. Buildium, 6. AppFolio, 7. Yardi - Searched Google, AI Overview "landlord software": 1. TurboTenant, 2. Avail, 3. TenantCloud, 4. RentRedi, 5. Innago Not named in any answer: Entrata. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States property management software in September 2026? - In September 2026, AppFolio gained share of searches among property management software in the United States, from 29% to 31.5%. - In September 2026, Innago lost share of searches among property management software in the United States, from 5.8% to 5.2%. ## Month by month | Month | AppFolio estimated searches | AppFolio Share of Search | AppFolio rank | Innago estimated searches | Innago Share of Search | Innago rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 27.6% | 1 | 22.2K | 5.6% | 7 | | Nov 2025 | 110K | 31.1% | 1 | 22.2K | 6.3% | 5 | | Dec 2025 | 110K | 29.9% | 1 | 22.2K | 6% | 6 | | Jan 2026 | 135K | 30.9% | 1 | 22.2K | 5.1% | 7 | | Feb 2026 | 110K | 27.3% | 1 | 22.2K | 5.5% | 7 | | Mar 2026 | 135K | 30.9% | 1 | 22.2K | 5.1% | 7 | | Apr 2026 | 135K | 31.5% | 1 | 22.2K | 5.2% | 7 | | May 2026 | 135K | 31.5% | 1 | 22.2K | 5.2% | 7 | | Jun 2026 | 135K | 29.6% | 1 | 22.2K | 4.9% | 7 | | Jul 2026 | 135K | 29.2% | 1 | 22.2K | 4.8% | 7 | | Aug 2026 | 135K | 29% | 1 | 27.1K | 5.8% | 6 | | Sep 2026 | 135K | 31.5% | 1 | 22.2K | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using AppFolio’s and Innago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AppFolio**: Measured on the search term “appfolio”. - **Innago**: Measured on the search term “innago”. - [AppFolio profile](/demand/us/brands/appfolio) - [Innago profile](/demand/us/brands/innago) - [All property management software in the United States](/demand/us/categories/us-property-management-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AppFolio or Innago more popular in search? In September 2026, AppFolio had more branded searches than Innago among property management software in the United States. AppFolio had about 135,000 branded searches, while Innago had 22,200. AppFolio made up 31.5% of all property management software searches we track, and Innago accounted for 5.2%. ## Cite this page Brandwave. "AppFolio vs Innago: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/appfolio-vs-innago This page is also available as HTML at https://gobrandwave.com/demand/us/compare/appfolio-vs-innago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.