--- title: "Apartments.com vs Realtor.com: Which is searched more in the United States?" description: "Is Apartments.com or Realtor.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/apartments-com-vs-realtor-com" publisher: "Brandwave" --- # Apartments.com vs Realtor.com: Which is searched more in the United States? Is Apartments.com or Realtor.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apartments.com and Realtor.com - **Competitive set**: Real estate marketplaces - **Market**: United States - **Month measured**: Sep 2026 - **Apartments.com Share of Search**: 0.82% - **Realtor.com Share of Search**: 4.1% ## Is Apartments.com or Realtor.com more popular in search? - In September 2026, Realtor.com had more branded searches than Apartments.com among real estate marketplaces in the United States. Realtor.com had about 1 million branded searches, while Apartments.com had 201,000. Realtor.com made up 4.1% of all real estate marketplace searches we track, and Apartments.com accounted for 0.82%. - Realtor.com was ahead of Apartments.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apartments.com’s share of searches among real estate marketplaces in the United States moved from 0.99% to 0.82%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Realtor.com’s share of searches among real estate marketplaces in the United States moved from 4% to 4.1%, and its estimated monthly branded searches held steady at 1M. ## Top real estate marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Realtor.com appeared in all five answers. Apartments.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Realtor.com was listed before Apartments.com in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zillow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redfin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Realtor.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Homes.com | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Apartments.com | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trulia | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LoopNet | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about real estate marketplaces - Asked ChatGPT "Which real estate marketplace should I use in the US?": 1. Zillow, 2. Realtor.com, 3. Redfin, 4. Apartments.com, 5. LoopNet - Asked ChatGPT "What are the best real estate marketplaces in the US?": 1. Zillow, 2. Realtor.com, 3. Redfin, 4. Homes.com, 5. Trulia, 6. Apartments.com, 7. LoopNet - Asked ChatGPT "What's the best real estate marketplace in the US for finding a first home?": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Homes.com - Searched Google, AI Overview "homes for sale": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Homes.com - Searched Google, AI Overview "real estate websites": 1. Zillow, 2. Redfin, 3. Realtor.com, 4. Trulia Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States real estate marketplaces in September 2026? - Estimated monthly branded searches for Apartments.com in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | Apartments.com estimated searches | Apartments.com Share of Search | Apartments.com rank | Realtor.com estimated searches | Realtor.com Share of Search | Realtor.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 0.99% | 6 | 1M | 4% | 3 | | Nov 2025 | 201K | 0.97% | 6 | 1M | 4.8% | 3 | | Dec 2025 | 201K | 0.99% | 6 | 823K | 4.1% | 3 | | Jan 2026 | 246K | 0.99% | 6 | 1M | 4% | 3 | | Feb 2026 | 246K | 0.99% | 7 | 1M | 4% | 3 | | Mar 2026 | 246K | 0.95% | 7 | 1.2M | 4.7% | 3 | | Apr 2026 | 201K | 0.67% | 7 | 1.2M | 4.1% | 3 | | May 2026 | 201K | 0.67% | 7 | 1.2M | 4.1% | 3 | | Jun 2026 | 201K | 0.67% | 7 | 1.2M | 4.1% | 3 | | Jul 2026 | 246K | 0.82% | 6 | 1.2M | 4.1% | 3 | | Aug 2026 | 246K | 0.82% | 6 | 1.2M | 4.1% | 3 | | Sep 2026 | 201K | 0.82% | 6 | 1M | 4.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apartments.com’s and Realtor.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apartments.com**: Measured on the search terms “apartments com” and “apartments.com”, summed into one figure. - **Realtor.com**: Measured on the search term “realtor.com”. - [Apartments.com profile](/demand/us/brands/apartments-com) - [Realtor.com profile](/demand/us/brands/realtor-com) - [All real estate marketplaces in the United States](/demand/us/categories/us-real-estate-marketplaces): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apartments.com or Realtor.com more popular in search? In September 2026, Realtor.com had more branded searches than Apartments.com among real estate marketplaces in the United States. Realtor.com had about 1 million branded searches, while Apartments.com had 201,000. Realtor.com made up 4.1% of all real estate marketplace searches we track, and Apartments.com accounted for 0.82%. ## Cite this page Brandwave. "Apartments.com vs Realtor.com: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/apartments-com-vs-realtor-com This page is also available as HTML at https://gobrandwave.com/demand/us/compare/apartments-com-vs-realtor-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.