--- title: "Amy's vs Stouffer's: Which is searched more in the United States?" description: "Is Amy's or Stouffer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen meal brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amy-s-vs-stouffers" publisher: "Brandwave" --- # Amy's vs Stouffer's: Which is searched more in the United States? Is Amy's or Stouffer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen meal brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amy's and Stouffer's - **Competitive set**: Frozen meal brands - **Market**: United States - **Month measured**: Sep 2026 - **Amy's Share of Search**: 2.2% - **Stouffer's Share of Search**: 49.2% ## Is Amy's or Stouffer's more popular in search? - In September 2026, Stouffer's had more branded searches than Amy's among frozen meal brands in the United States. Stouffer's had about 54,200 branded searches, while Amy's had 2,400. Stouffer's made up 49.2% of all frozen meal brand searches we track, and Amy's accounted for 2.2%. - Stouffer's was ahead of Amy's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amy's’ share of searches among frozen meal brands in the United States moved from 4.6% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 2.4K. - Across the 12 months ending September 2026, Stouffer's’ share of searches among frozen meal brands in the United States moved from 41.9% to 49.2%, and its estimated monthly branded searches moved from 49.3K to 54.2K. ## Top frozen meal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amy's appeared in all five answers. Stouffer's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amy's was listed before Stouffer's in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Healthy Choice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stouffer's | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lean Cuisine | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Banquet | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marie Callender’s | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Hungry-Man | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frozen meal brands - Asked ChatGPT "What are the best frozen meals for lunch at work?": 1. Healthy Choice, 2. Amy's, 3. Lean Cuisine - Asked ChatGPT "Which frozen dinners are actually healthy?": 1. Healthy Choice, 2. Amy's, 3. Lean Cuisine - Asked ChatGPT "What's the best frozen meal for a quick dinner?": 1. Healthy Choice, 2. Amy's - Searched Google, AI Overview "frozen meals": 1. Banquet, 2. Marie Callender’s, 3. Stouffer's, 4. Healthy Choice, 5. Amy's, 6. Lean Cuisine - Searched Google, AI Overview "best frozen meals": 1. Stouffer's, 2. Amy's, 3. Healthy Choice, 4. Lean Cuisine Not named in any answer: Hungry-Man. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States frozen meal brands in September 2026? - In September 2026, Stouffer's gained share of searches among frozen meal brands in the United States, from 43.9% to 49.2%. - Estimated monthly branded searches for Amy's in the United States fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. ## Month by month | Month | Amy's estimated searches | Amy's Share of Search | Amy's rank | Stouffer's estimated searches | Stouffer's Share of Search | Stouffer's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 4.6% | 5 | 49.3K | 41.9% | 1 | | Nov 2025 | 4.4K | 3.6% | 5 | 60.2K | 49.6% | 1 | | Dec 2025 | 5.4K | 4.7% | 5 | 60.2K | 52.6% | 1 | | Jan 2026 | 9.9K | 7.5% | 5 | 54.2K | 41.3% | 1 | | Feb 2026 | 3.6K | 3.3% | 7 | 49.3K | 44.9% | 1 | | Mar 2026 | 2.4K | 2.2% | 7 | 44.4K | 41.1% | 1 | | Apr 2026 | 3.6K | 3.4% | 7 | 49.3K | 46.5% | 1 | | May 2026 | 2.4K | 2.2% | 7 | 49.3K | 45.1% | 1 | | Jun 2026 | 2.4K | 1.9% | 7 | 49.3K | 39.4% | 1 | | Jul 2026 | 2.4K | 2.3% | 7 | 49.3K | 46.3% | 1 | | Aug 2026 | 2.4K | 2.1% | 7 | 49.3K | 43.9% | 1 | | Sep 2026 | 2.4K | 2.2% | 7 | 54.2K | 49.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Amy's’ and Stouffer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amy's**: Measured on the search term “amy's frozen meals”. - **Stouffer's**: Measured on the search terms “stouffer's lasagna” and “stouffers”, summed into one figure. - [Amy's profile](/demand/us/brands/amy-s) - [Stouffer's profile](/demand/us/brands/stouffers) - [All frozen meal brands in the United States](/demand/us/categories/us-frozen-meal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amy's or Stouffer's more popular in search? In September 2026, Stouffer's had more branded searches than Amy's among frozen meal brands in the United States. Stouffer's had about 54,200 branded searches, while Amy's had 2,400. Stouffer's made up 49.2% of all frozen meal brand searches we track, and Amy's accounted for 2.2%. ## Cite this page Brandwave. "Amy's vs Stouffer's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amy-s-vs-stouffers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amy-s-vs-stouffers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.