--- title: "Amika vs Herbal Essences: Which is searched more in the United States?" description: "Is Amika or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amika-vs-herbal-essences" publisher: "Brandwave" --- # Amika vs Herbal Essences: Which is searched more in the United States? Is Amika or Herbal Essences more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Herbal Essences - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Amika Share of Search**: 3.5% - **Herbal Essences Share of Search**: 3.5% ## Is Amika or Herbal Essences more popular in search? - In September 2026, Amika and Herbal Essences were level in searches among shampoo brands in the United States, with an estimated 33.1K branded searches each, at 3.5% of the total each. - Amika was ahead of Herbal Essences in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amika’s share of searches among shampoo brands in the United States moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo brands in the United States held steady at 3.5%, and its estimated monthly branded searches held steady at 33.1K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amika and Herbal Essences were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Amika and Herbal Essences were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Amika lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. - In September 2026, Herbal Essences lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. ## Month by month | Month | Amika estimated searches | Amika Share of Search | Amika rank | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.3% | 8 | 33.1K | 3.5% | 12 | | Nov 2025 | 49.5K | 3.8% | 7 | 33.1K | 2.5% | 11 | | Dec 2025 | 49.5K | 4.3% | 6 | 33.1K | 2.9% | 11 | | Jan 2026 | 40.5K | 3.7% | 7 | 40.5K | 3.7% | 8 | | Feb 2026 | 40.5K | 4.3% | 6 | 33.1K | 3.5% | 10 | | Mar 2026 | 40.5K | 4% | 7 | 40.5K | 4% | 9 | | Apr 2026 | 40.5K | 4.1% | 6 | 40.5K | 4.1% | 8 | | May 2026 | 40.5K | 4.3% | 6 | 33.1K | 3.5% | 10 | | Jun 2026 | 33.1K | 3.8% | 9 | 33.1K | 3.8% | 10 | | Jul 2026 | 40.5K | 4.3% | 7 | 33.1K | 3.5% | 10 | | Aug 2026 | 40.5K | 4.1% | 7 | 40.5K | 4.1% | 9 | | Sep 2026 | 33.1K | 3.5% | 8 | 33.1K | 3.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Amika’s and Herbal Essences’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika shampoo”. - **Herbal Essences**: Measured on the search term “herbal essences”. - [Amika profile](/demand/us/brands/amika) - [Herbal Essences profile](/demand/us/brands/herbal-essences) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Herbal Essences more popular in search? In September 2026, Amika and Herbal Essences were level in searches among shampoo brands in the United States, with an estimated 33.1K branded searches each, at 3.5% of the total each. ## Cite this page Brandwave. "Amika vs Herbal Essences: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amika-vs-herbal-essences This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amika-vs-herbal-essences. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.