--- title: "Amika vs Head & Shoulders: Which is searched more in the United States?" description: "Is Amika or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/amika-vs-head-and-shoulders" publisher: "Brandwave" --- # Amika vs Head & Shoulders: Which is searched more in the United States? Is Amika or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amika and Head & Shoulders - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Amika Share of Search**: 3.5% - **Head & Shoulders Share of Search**: 4.3% ## Is Amika or Head & Shoulders more popular in search? - In September 2026, Head & Shoulders had more branded searches than Amika among shampoo brands in the United States. Head & Shoulders had about 40,500 branded searches, while Amika had 33,100. Head & Shoulders made up 4.3% of all shampoo brand searches we track, and Amika accounted for 3.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Amika took it in December 2025, Head & Shoulders took it in January 2026. - Across the 12 months ending September 2026, Amika’s share of searches among shampoo brands in the United States moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United States moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amika was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Head & Shoulders did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Amika lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. - In September 2026, Head & Shoulders rose from 8th to 7th among shampoo brands in the United States. ## Month by month | Month | Amika estimated searches | Amika Share of Search | Amika rank | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.3% | 8 | 49.5K | 5.2% | 6 | | Nov 2025 | 49.5K | 3.8% | 7 | 49.5K | 3.8% | 8 | | Dec 2025 | 49.5K | 4.3% | 6 | 40.5K | 3.6% | 8 | | Jan 2026 | 40.5K | 3.7% | 7 | 49.5K | 4.6% | 6 | | Feb 2026 | 40.5K | 4.3% | 6 | 40.5K | 4.3% | 7 | | Mar 2026 | 40.5K | 4% | 7 | 40.5K | 4% | 8 | | Apr 2026 | 40.5K | 4.1% | 6 | 40.5K | 4.1% | 7 | | May 2026 | 40.5K | 4.3% | 6 | 40.5K | 4.3% | 7 | | Jun 2026 | 33.1K | 3.8% | 9 | 40.5K | 4.6% | 6 | | Jul 2026 | 40.5K | 4.3% | 7 | 40.5K | 4.3% | 8 | | Aug 2026 | 40.5K | 4.1% | 7 | 40.5K | 4.1% | 8 | | Sep 2026 | 33.1K | 3.5% | 8 | 40.5K | 4.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Amika’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amika**: Measured on the search term “amika shampoo”. - **Head & Shoulders**: Measured on the search term “head and shoulders”. - [Amika profile](/demand/us/brands/amika) - [Head & Shoulders profile](/demand/us/brands/head-and-shoulders) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amika or Head & Shoulders more popular in search? In September 2026, Head & Shoulders had more branded searches than Amika among shampoo brands in the United States. Head & Shoulders had about 40,500 branded searches, while Amika had 33,100. Head & Shoulders made up 4.3% of all shampoo brand searches we track, and Amika accounted for 3.5%. ## Cite this page Brandwave. "Amika vs Head & Shoulders: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/amika-vs-head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/us/compare/amika-vs-head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.