--- title: "American Greetings vs Minted: Which is searched more in the United States?" description: "Is American Greetings or Minted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/american-greetings-vs-minted" publisher: "Brandwave" --- # American Greetings vs Minted: Which is searched more in the United States? Is American Greetings or Minted more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Greetings and Minted - **Competitive set**: Greeting cards - **Market**: United States - **Month measured**: Sep 2026 - **American Greetings Share of Search**: 66.2% - **Minted Share of Search**: 2.5% ## Is American Greetings or Minted more popular in search? - In September 2026, American Greetings had more branded searches than Minted among greeting cards in the United States. American Greetings had about 49,500 branded searches, while Minted had 1,900. American Greetings made up 66.2% of all greeting card searches we track, and Minted accounted for 2.5%. - American Greetings was ahead of Minted in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Greetings’ share of searches among greeting cards in the United States moved from 63.2% to 66.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top greeting cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, American Greetings and Minted were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Greetings was listed before Minted in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hallmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Papyrus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | American Greetings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Minted | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lovepop | 5th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about greeting cards - Asked ChatGPT "Which greeting card should I buy in the US?": 1. Hallmark, 2. Papyrus, 3. American Greetings - Asked ChatGPT "What are the best greeting card brands in the US?": 1. Hallmark, 2. American Greetings, 3. Papyrus, 4. Minted, 5. Lovepop - Asked ChatGPT "What's the best greeting card in the US for a special occasion?": 1. Hallmark, 2. Papyrus, 3. Minted - Searched Google, AI Overview "birthday greeting cards": 1. Hallmark, 2. Lovepop Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States greeting cards in September 2026? - American Greetings’ share of searches among greeting cards in the United States has lost ground for 3 months in a row, from 67.3% to 66.2% in September 2026. - Estimated monthly branded searches for Minted in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Month by month | Month | American Greetings estimated searches | American Greetings Share of Search | American Greetings rank | Minted estimated searches | Minted Share of Search | Minted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 63.2% | 1 | 1.3K | 1.4% | 5 | | Nov 2025 | 74K | 61.2% | 1 | 5.4K | 4.5% | 4 | | Dec 2025 | 90.5K | 61.1% | 1 | 6.6K | 4.5% | 4 | | Jan 2026 | 60.5K | 49.9% | 1 | 1.9K | 1.6% | 5 | | Feb 2026 | 60.5K | 50.2% | 1 | 1K | 0.83% | 5 | | Mar 2026 | 60.5K | 68.3% | 1 | 1K | 1.1% | 5 | | Apr 2026 | 60.5K | 59.3% | 1 | 1K | 0.98% | 5 | | May 2026 | 74K | 63.1% | 1 | 1.9K | 1.6% | 5 | | Jun 2026 | 60.5K | 67.3% | 1 | 1.6K | 1.8% | 5 | | Jul 2026 | 49.5K | 67.1% | 1 | 1.6K | 2.2% | 5 | | Aug 2026 | 49.5K | 66.4% | 1 | 1.6K | 2.1% | 5 | | Sep 2026 | 49.5K | 66.2% | 1 | 1.9K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using American Greetings’ and Minted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Greetings**: Measured on the search term “american greetings”. - **Minted**: Measured on the search term “minted cards”. - [American Greetings profile](/demand/us/brands/american-greetings) - [Minted profile](/demand/us/brands/minted) - [All greeting cards in the United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Greetings or Minted more popular in search? In September 2026, American Greetings had more branded searches than Minted among greeting cards in the United States. American Greetings had about 49,500 branded searches, while Minted had 1,900. American Greetings made up 66.2% of all greeting card searches we track, and Minted accounted for 2.5%. ## Cite this page Brandwave. "American Greetings vs Minted: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/american-greetings-vs-minted This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-greetings-vs-minted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.