---
title: "American Greetings vs Lovepop: Which is searched more in the United States?"
description: "Is American Greetings or Lovepop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/american-greetings-vs-lovepop"
publisher: "Brandwave"
---

# American Greetings vs Lovepop: Which is searched more in the United States?

Is American Greetings or Lovepop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: American Greetings and Lovepop
- **Competitive set**: Greeting cards
- **Market**: United States
- **Month measured**: Sep 2026
- **American Greetings Share of Search**: 66.2%
- **Lovepop Share of Search**: 13.2%

## Is American Greetings or Lovepop more popular in search?

- In September 2026, American Greetings had more branded searches than Lovepop among greeting cards in the United States. American Greetings had about 49,500 branded searches, while Lovepop had 9,900. American Greetings made up 66.2% of all greeting card searches we track, and Lovepop accounted for 13.2%.
- American Greetings was ahead of Lovepop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Greetings’ share of searches among greeting cards in the United States moved from 63.2% to 66.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Lovepop’s share of searches among greeting cards in the United States moved from 15.4% to 13.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

## How did search popularity change for United States greeting cards in September 2026?

- American Greetings’ share of searches among greeting cards in the United States has lost ground for 3 months in a row, from 67.3% to 66.2% in September 2026.
- Estimated monthly branded searches for Lovepop in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

## Month by month

| Month | American Greetings estimated searches | American Greetings Share of Search | American Greetings rank | Lovepop estimated searches | Lovepop Share of Search | Lovepop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 63.2% | 1 | 14.8K | 15.4% | 3 |
| Nov 2025 | 74K | 61.2% | 1 | 18.1K | 15% | 3 |
| Dec 2025 | 90.5K | 61.1% | 1 | 22.2K | 15% | 3 |
| Jan 2026 | 60.5K | 49.9% | 1 | 40.5K | 33.4% | 2 |
| Feb 2026 | 60.5K | 50.2% | 1 | 40.5K | 33.6% | 2 |
| Mar 2026 | 60.5K | 68.3% | 1 | 12.1K | 13.7% | 3 |
| Apr 2026 | 60.5K | 59.3% | 1 | 22.2K | 21.7% | 2 |
| May 2026 | 74K | 63.1% | 1 | 22.2K | 18.9% | 2 |
| Jun 2026 | 60.5K | 67.3% | 1 | 12.1K | 13.5% | 3 |
| Jul 2026 | 49.5K | 67.1% | 1 | 9.9K | 13.4% | 3 |
| Aug 2026 | 49.5K | 66.4% | 1 | 9.9K | 13.3% | 3 |
| Sep 2026 | 49.5K | 66.2% | 1 | 9.9K | 13.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using American Greetings’ and Lovepop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **American Greetings**: Measured on the search term “american greetings”.
- **Lovepop**: Measured on the search term “lovepop”.

- [American Greetings profile](/demand/us/brands/american-greetings)
- [Lovepop profile](/demand/us/brands/lovepop)
- [All greeting cards in the United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is American Greetings or Lovepop more popular in search?

In September 2026, American Greetings had more branded searches than Lovepop among greeting cards in the United States. American Greetings had about 49,500 branded searches, while Lovepop had 9,900. American Greetings made up 66.2% of all greeting card searches we track, and Lovepop accounted for 13.2%.

## Cite this page

Brandwave. "American Greetings vs Lovepop: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/american-greetings-vs-lovepop

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/american-greetings-vs-lovepop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.